Since the introduction of social media applications in the early 2000’s the world has become a much smaller place. Social media applications such as Facebook, Instagram and Twitter have become information sources for a majority of the global market. As such, I would agree that marketing, which happens to be a source of information accessible on these platforms can influence the consumers who use them. This notion is further aided by the rise in online retail stores who conduct the bulk of their transactions online. This makes it easier for the consumer to purchase from anywhere in the world.
As a consumer of social media, you are constantly bombarded with advertisements of various products that are specifically designed to catch your attention. This means that most of the adverts on your news feeds aren’t random and will almost always feature something you have previously searched online or something currently popular or trending. Given the fact that most social media users are young consumers who are influenced by current trends and happenings these adverts will almost always catch their eye.
The habit of sharing, retweeting and liking also ensures that these adverts get around, quite fast. As such, when an advert does reach your news feed you have already probably seen it on your friend’s news feed. The truth is, adverts are a form of info and with the age of the internet, info spreads faster than a wildfire. Therefore, it only makes sense that in the era and age of technology, globalization and the need to be trendy, social media marketing can influence what consumers buy.
Since
the introduction of
social
media
applications in the early
2000’s
the world has become a much smaller place.
Social
media
applications such as Facebook, Instagram and Twitter have become information sources for a majority of the global market. As such, I would
agree
that marketing, which happens to be a source of information accessible on these platforms can influence the
consumers
who
use
them. This notion is
further
aided by the rise in online retail stores who conduct the bulk of their transactions online. This
makes
it easier for the
consumer
to
purchase
from anywhere in the world.
As a
consumer
of
social
media
, you are
constantly
bombarded with advertisements of various products that are
specifically
designed to catch your attention. This means that most of the adverts on your news feeds aren’t random and will almost always feature something you have previously searched online or something
currently
popular or trending.
Given
the fact that most
social
media
users are young
consumers
who
are influenced
by
current
trends and happenings these adverts will almost always catch their eye.
The habit of sharing, retweeting and liking
also
ensures that these adverts
get
around, quite
fast
. As such, when an advert does reach your news feed you have already
probably
seen
it on your friend’s news feed. The truth is, adverts are a form of info and with the age of the internet, info spreads faster than a wildfire.
Therefore
, it
only
makes
sense that in the era and age of technology, globalization and the need to be trendy,
social
media
marketing can influence what
consumers
buy
.
6Linking words, meeting the goal of 7 or more
15Repeated words, meeting the goal of 3 or fewer
2Mistakes