It is irrefutable to say that social media is playing an important role today; it has not only made communication easier, but also faster and more reliable. Social media marketing can be defined as the use of social media to communicate and increase brand value. Some people are of the opinion that social media marketing influences what consumers buy, however there are a few who would argue otherwise.
A recent study shows that 50% of the public have a social media presence. This makes it easy for brands to target a large chunk of people via various networking sites. Moreover, algorithms are used to display recurring advertisements based on the user's recent search history; this makes online marketing more effective. To illustrate further, a recent study proved that 35% of youngsters in the age group of 19 to 28 years were more likely to buy a product when an advertisement is displayed multiple times on different platforms.
Older people may not be well acquainted with the internet. Some may even be averse to social networking sites, thus the target community of marketing online usually excludes the older age group. For example, a study shows that 40% of them prefer shopping in brick and motor shops rather than doing the same online. Hence, it is clear that this is more of a long term perspective, where social media impact will be huge on Millenials and not on older generations.
To sum up, social media marketing influences what consumers buy, companies all around the world are monetizing on this and have successfully increased their brand reach and value. However, the target population may not entirely include people above the age of 50 years.
It is irrefutable to say that
social
media
is playing an
important
role
today
; it has not
only
made communication easier,
but
also
faster and more reliable.
Social
media
marketing
can
be defined
as the
use
of
social
media
to communicate and increase brand value.
Some
people
are of the opinion that
social
media
marketing
influences what consumers
buy
,
however
there are a few who would argue
otherwise
.
A recent study
shows
that 50% of the public have a
social
media
presence. This
makes
it easy for brands to target a large chunk of
people
via various networking sites.
Moreover
, algorithms are
used
to display recurring advertisements based on the user's recent search history; this
makes
online
marketing
more effective. To illustrate
further
, a recent study proved that 35% of youngsters in the age group of 19 to 28 years were more likely to
buy
a product when an advertisement
is displayed
multiple times on
different
platforms.
Older
people
may not be well acquainted with the internet.
Some
may even be averse to
social
networking sites,
thus
the target community of
marketing
online
usually
excludes the older age group.
For example
, a study
shows
that 40% of them prefer shopping in brick and motor shops
rather
than doing the same online.
Hence
, it is
clear
that this is more of a long term perspective, where
social
media
impact will be huge on
Millenials
and not on older generations.
To sum up,
social
media
marketing
influences what consumers
buy
,
companies
all around the world are monetizing on this and have
successfully
increased their brand reach and value.
However
, the target population may not
entirely
include
people
above the age of 50 years.