It is sometimes believed that advertisements result in people becoming increasingly similar and that they discourage individuality. I deem that although advertising certainly does promote conformity amongst certain people, most people will always make their own choice.
The role of advertising is to promote products in a way that encourages people to buy new items. Having presented a trend in the society via commence a hype in the media and engage it with positive concepts such as success and joy, this old marketing strategy, which is called marketing wave, able to line up many people to this trend. In turn, many people inevitably end up buying the same things and appearing the same. Take the Nike marketing campaign as a shining example. They always try to incline people that everybody who wants to play sports needs Nike products, as the most professional athletes use them. Consequently, most people in gyms use this brand to show that they belong to the athlete group.
However, I hold that advertisement not only do not make people the same, but also it increases people's choices. Being fashionable and update is appealing to merely small folks of shoppers who are following the trends. For others, fads are might excite, but not something that should be followed religiously. As the majority of people have individual thought and taste as a product or a fashion, they hardly influenced by marketing waves. Thereby, the companies have to upgrade their product range to meet people's needs which have resulted in increasing the variety of choice for people. In the same vein, advertising presents new products for people, which they might not familiar for costumers and increases their options to choose.
By way of conclusion, although fashion victims follow trends and might appear similar, they are in the minority as most people prefer to select what suit their needs and tastes. east
It is
sometimes
believed that advertisements result in
people
becoming
increasingly
similar and that they discourage individuality. I deem that although advertising
certainly
does promote conformity amongst certain
people
, most
people
will always
make
their
own
choice.
The role of advertising is to promote
products
in a way that encourages
people
to
buy
new items. Having presented a
trend
in the society via commence a hype in the media and engage it with
positive
concepts such as success and joy, this
old
marketing
strategy, which
is called
marketing
wave, able to line up
many
people
to this
trend
. In turn,
many
people
inevitably
end
up buying the same things and appearing the same. Take the Nike
marketing
campaign as a shining example. They always try to incline
people
that everybody who wants to play sports needs Nike
products
, as the most professional athletes
use
them.
Consequently
, most
people
in gyms
use
this brand to
show
that they belong to the athlete group.
However
, I hold that advertisement not
only
do not
make
people
the same,
but
also
it increases
people
's choices. Being fashionable and update is appealing to
merely
small
folks of shoppers who are following the
trends
. For others, fads are might excite,
but
not something that should
be followed
religiously
. As the majority of
people
have individual
thought
and taste as a
product
or a fashion, they hardly influenced by
marketing
waves. Thereby, the
companies
have to
upgrade their
product
range to
meet
people
's needs which have resulted in increasing the variety of choice for
people
. In the same vein, advertising presents new
products
for
people
, which they
might not familiar
for costumers and increases their options to choose.
By way of conclusion, although fashion victims follow
trends
and might appear similar, they are in the minority as most
people
prefer to select what suit their needs and tastes.
east