Over the past two decades advertising is an indispensable part of business. These days, some multinational companies be held a responsible for sponsoring of sports so as to advertise their products. Although, some have negative opinions, but a majority of the population thinks it is full of advantages. From my standpoint, definitely, it will impose positive aspects for corporates, individuals and sport players.
Undoubtedly, sport plays a vital role in human’s life. Recent marketing trends are radically changing and sport industry has been used as a marketing medium to sell commodities and services and companies and players can benefit from this situation. Firstly, corporates which find it difficult to attend in global markets can link their name and brand to successful and famous athletes. That means that sports sponsorship provides increased media exposure for a company and its brands. Therefore, player’s fans pay more attention on this company’s products and, in turn the widespread use of them can increase the rate of sale in the long term. Moreover, players can focus on their sport instead of being distracted by financial worries. The players who are from deprived areas are more likely to suffer from lack of basic amenities and therefore, they face too much stress.
On the other hand, there are certain drawbacks to this that might have an adverse influence on the human mind. From a social perspective, behaviour of sports players is a decisive factor in shaping children’s personality. Thus, if a player use drugs and has misbehaved, will have negative consequences for both companies which sponsored them and society. In addition, some companies may advertise products harmful to people’s health. This situation will be compounded by the fact that fans of those sports players who consume these products certainly suffer from health problems.
In conclusion, notwithstanding the product adverts have some demerits, but on the whole is beneficial for both multinational companies and sports athletes.
Over the past two decades advertising is an indispensable part of business. These days,
some
multinational
companies
be held
a responsible for sponsoring of
sports
so as to
advertise their
products
. Although,
some
have
negative
opinions,
but
a majority of the population
thinks
it is full of advantages. From my standpoint, definitely, it will impose
positive
aspects for
corporates
, individuals and
sport
players.
Undoubtedly
,
sport
plays a vital role in human’s life. Recent marketing trends are
radically
changing and
sport
industry has been
used
as a marketing medium to sell commodities and services and
companies
and
players
can benefit from this situation.
Firstly
,
corporates
which find it difficult to attend in global markets can link their name and brand to successful and
famous
athletes. That means that
sports
sponsorship provides increased media exposure for a
company
and its brands.
Therefore
,
player’s
fans pay more attention on this
company’s
products
and, in turn the widespread
use
of them can increase the rate of sale in the long term.
Moreover
,
players
can focus on their
sport
instead
of
being distracted
by financial worries. The
players
who are from deprived areas are more likely to suffer from lack of basic amenities and
therefore
, they face too much
stress
.
On the other hand
, there are certain drawbacks to this that might have an adverse influence on the human mind. From a social perspective,
behaviour
of
sports
players
is a decisive factor in shaping children’s personality.
Thus
, if a
player
use
drugs and has misbehaved, will have
negative
consequences for both
companies
which sponsored them and society.
In addition
,
some
companies
may advertise
products
harmful to
people
’s health. This situation will
be compounded
by the fact that fans of those
sports
players
who consume these
products
certainly
suffer from health problems.
In conclusion
, notwithstanding the
product
adverts have
some
demerits,
but
on the whole
is beneficial for both multinational
companies
and
sports
athletes.