There are several strategies for businesses to achieve success in a competitive market. It has been claimed that advertising is the principal reason for a successful business. In my opinion, it is not only through advertising that will bring a business to the top, but also through the quality of its products or services that will help maintain its prosperity.
Certainly, marketing and promotion creates a huge impact on selling products or services. To begin, effective advertising creates brand awareness to the public especially target consumers. Through mass media and other ways of promotion, new and unknown companies establish themselves in the market and attract consumers who might want to try their product or services. Furthermore, advertising reminds customers of established companies of their existing products as well as new special offers. This helps companies be the first option and may increase customer loyalty.
However, quality also plays a vital role in a successful business. After all, no matter how popular the product or services are by using marketing and promotion, if they are of poor standards then consumers cannot trust the company. In particular, most consumers are quality conscious, therefore, they will look for an alternative brand that will satisfy their standards. Moreover, quality relatively builds brand credibility that helps in maintaining loyalty from the consumers so they will continue to purchase from the company in the future.
In conclusion, although advertising is necessary in achieving business success as it is a strategy that attracts customers, I believe that a good quality of products and services is equally important because it builds consumer trust and the company’s reputation that maintains the loyalty of its customers, thus keeping the business at the top.
There are several strategies for
businesses
to achieve success in a competitive market. It has
been claimed
that advertising is the principal reason for a successful
business
. In my opinion, it is not
only
through advertising that will bring a
business
to the top,
but
also
through the
quality
of its
products
or
services
that will
help
maintain its prosperity.
Certainly
, marketing and promotion creates a huge impact on selling
products
or
services
. To
begin
, effective advertising creates brand awareness to the public
especially
target
consumers
. Through mass media and other ways of promotion, new and unknown
companies
establish themselves in the market and attract
consumers
who might want to try their
product
or
services
.
Furthermore
, advertising reminds
customers
of established
companies
of their existing
products
as well
as new special offers. This
helps
companies
be the
first
option and may increase
customer
loyalty.
However
,
quality
also
plays a vital role in a successful
business
.
After all
, no matter how popular the
product
or
services
are by using marketing and promotion, if they are of poor standards then
consumers
cannot trust the
company
.
In particular
, most
consumers
are
quality
conscious,
therefore
, they will look for an alternative brand that will satisfy their standards.
Moreover
,
quality
relatively
builds brand credibility that
helps
in maintaining loyalty from the
consumers
so
they will continue to
purchase
from the
company
in the future.
In conclusion
, although advertising is necessary in achieving
business
success as it is a strategy that attracts
customers
, I believe that a
good
quality
of
products
and
services
is
equally
important
because
it builds
consumer
trust and the
company’s
reputation that maintains the loyalty of its
customers
,
thus
keeping the
business
at the top.