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Marketing and promotion is the key to a successful business. To what extent do you agree? v.1

Marketing and promotion is the key to a successful business. v. 1
Some people claim that marketing and promotion plays a crucial role in improving the productivity of a company. I agree with this view. However, I also believe that other factors such as the quality of the product and the competence of the staff are equally important. To begin with, marketing and promotion helps ordinary people to become aware of the products offered by a company. Clever marketing tempts many people to buy products. As a result, the business grows gradually. Without enough marketing and promotion it is difficult for the enterprises to go into people’s minds and succeed. A good illustration of this is the growing number of adverts we see every day on television and on the internet. This clearly shows that it is important to give adequate importance to marketing and promotion. However, other criteria such as the quality of a product or service also influence the success of a business. If the quality is cheap no one will purchase the product even with loads of advertisements or promotions. It can have negative effects on the reputation of the company. Furthermore, skilled and innovative employees are necessary to attain success for any organisation. A product will not exist in the market for very long without adequate innovations. Therefore, participation of hardworking and talented staff also contributes to the growth of a business. To conclude, although it is true that marketing and promotion aids the development of a business, other factors such as the quality of the product and the skills of the employees are important too
This phrase/word is too simple and can be replaced with:
Some
You use this word too often, consider replacing it with
people
claim that
You use this word too often, consider replacing it with
marketing
and promotion plays a crucial role in improving the productivity of a
This phrase/word (depending on the context) can be potentially replaced with :
company
. I
This phrase/word (depending on the context) can be potentially replaced with :
agree
with this view.

However
, I
also
believe that other factors such as the
You use this word too often, consider replacing it with
quality
of the
You use this word too often, consider replacing it with
product
and the competence of the staff are
equally
This phrase/word is too simple and can be replaced with:
important
.

To
This phrase/word (depending on the context) can be potentially replaced with :
begin
with,
You use this word too often, consider replacing it with
marketing
and promotion
This phrase/word (depending on the context) can be potentially replaced with :
helps
ordinary
You use this word too often, consider replacing it with
people
to become aware of the
You use this word too often, consider replacing it with
products
offered by a
This phrase/word (depending on the context) can be potentially replaced with :
company
. Clever
You use this word too often, consider replacing it with
marketing
tempts
This phrase/word is too simple and can be replaced with:
many
You use this word too often, consider replacing it with
people
to
This phrase/word (depending on the context) can be potentially replaced with :
buy
You use this word too often, consider replacing it with
products
.
As a result
, the business grows
gradually
. Without
This phrase/word is too simple and can be replaced with:
enough
You use this word too often, consider replacing it with
marketing
and promotion it is difficult for the enterprises to go into
You use this word too often, consider replacing it with
people’s
minds and succeed. A
This phrase/word (depending on the context) can be potentially replaced with :
good
illustration of this is the growing number of adverts we
This phrase/word (depending on the context) can be potentially replaced with :
see
every day on television and on the internet. This
clearly
This phrase/word (depending on the context) can be potentially replaced with :
shows
that it is
This phrase/word is too simple and can be replaced with:
important
to give adequate importance to
You use this word too often, consider replacing it with
marketing
and promotion.

However
, other criteria such as the
You use this word too often, consider replacing it with
quality
of a
You use this word too often, consider replacing it with
product
or service
also
influence the success of a business. If the
You use this word too often, consider replacing it with
quality
is
This phrase/word (depending on the context) can be potentially replaced with :
cheap
no one will
This phrase/word (depending on the context) can be potentially replaced with :
purchase
the
You use this word too often, consider replacing it with
product
even with loads of advertisements or promotions. It can have
This phrase/word is too simple and can be replaced with:
negative
effects on the reputation of the
This phrase/word (depending on the context) can be potentially replaced with :
company
.
Furthermore
, skilled and innovative employees are necessary to attain success for any
Possible spelling mistake. 'organisation' is British English.
organisation
. A
You use this word too often, consider replacing it with
product
will not exist in the market for
This phrase/word is too simple and can be replaced with:
very
long without adequate innovations.
Therefore
, participation of hardworking and talented staff
also
contributes to the growth of a business.

To conclude
, although it is true that
You use this word too often, consider replacing it with
marketing
and promotion aids the development of a business, other factors such as the
You use this word too often, consider replacing it with
quality
of the
You use this word too often, consider replacing it with
product
and the
This phrase/word (depending on the context) can be potentially replaced with :
skills
of the employees are
This phrase/word is too simple and can be replaced with:
important
too
12Linking words, meeting the goal of 7 or more
21Repeated words, meeting the goal of 3 or fewer
1Mistakes

IELTS essay Marketing and promotion is the key to a successful business. v. 1

Essay
  American English
5 paragraphs
257 words
6
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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