Advertising can bias the decision-making process of the public; this can have positive as well as negative outcomes. This essay will discuss on how advertising is significantly beneficial.
Firstly, advertising is a medium where a product is presented to the target audience so as to create awareness, which will in turn lead to further action from the intended demography. Advertising is essentially needed across all industries to promote their offerings. For instance, not long before the internet era advertising was used largely for retail promotions; however, due to the digital revolution advertising has been adopted in numerous unconventional fields such political campaigns, military recruitment and national tourism. This large-scale adoption is mainly attributed to the opportunity to control the narrative of the story and public perception of the brand.
Secondly, advertising is a mammoth source of revenue generation and has a whole micro-economic industry built-in to its concept. It is this rising cashflow that enables many companies to offer their services and products for free to the people. For example, many of the current modern age large technology companies such as Google and Facebook largely rely on the advertising revenues for their business. Advertising enables creative professional to work on their ideas and showcase it to the masses. This aspect of advertising provides employment in various primary and secondary industries.
In conclusion, though advertising can skew the perspective of the participants, it is a necessary medium of expression and communication as it serves as a platform to present products and services to the people along with the added intangible benefits such as job and wealth creation.
Advertising can bias the decision-making process of the public; this can have
positive
as well
as
negative
outcomes. This essay will discuss on how advertising is
significantly
beneficial.
Firstly
, advertising is a medium where a product
is presented
to the target audience
so as to
create awareness, which will in turn lead to
further
action from the intended demography. Advertising is
essentially
needed across all industries to promote their offerings.
For instance
, not long
before
the internet era advertising was
used
largely
for retail promotions;
however
, due to the digital revolution advertising has
been adopted
in numerous unconventional fields such political campaigns, military recruitment and national tourism. This large-scale adoption is
mainly
attributed to the opportunity to control the narrative of the story and public perception of the brand.
Secondly
, advertising is a mammoth source of revenue generation and has a whole micro-economic industry built-in to its concept. It is this rising
cashflow
that enables
many
companies
to offer their services and products for free to the
people
.
For example
,
many
of the
current
modern age large technology
companies
such as Google and Facebook
largely
rely on the advertising revenues for their business. Advertising enables creative professional to work on their
ideas
and showcase it to the masses. This aspect of advertising provides employment in various primary and secondary industries.
In conclusion
, though advertising can skew the perspective of the participants, it is a necessary medium of expression and communication as it serves as a platform to present products and services to the
people
along with the
added
intangible benefits such as job and wealth creation.