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Many companies use advertisements to increase their sales. What are the main factors that make an advertisement effective? Is advertising a good or bad thing for the society? v.3

It is beyond the shadow of a doubt that advertisement techniques are constantly used by companies, especially by the ones who possess great success. In a globalised market, it can be considered logical to spend money on advertising related purposes. However, this may be a matter of debate due to its impact on individuals and on societies in generals. Compared to rest of the history, last couple of decades have been an era that humanity had outdone its own potential. Developments on science and technology made it challenging for companies to compete with each other. This resulted in companies' growing needs of more effective advertising techniques. Now advertisements must not only be astounding and creative, but also convincing enough to make their target audience believe that they need this particular product. For instance, people need to be persuaded to purchase a new smartphone even though they already have a functioning one. On the other hand, I believe that advertising and consuming are not only about economy. They have inevitable effects on communities and people's behaviors. First and foremost, people who have been exposed to excessive stimulation, become more vulnerable to consuming. This situation may lead to a consuming society where people buy things without thinking of the results. Moreover, purchasing products that out of need can cause financial problems for consumers. Needless to say that focusing on consuming redundantly could end up with weakened communication between individuals. To conclude, since its first appearance, advertising has changed drastically. Today people see numerous advertisements on various platforms everyday. It is crucial for advertising to be up to date in order to draw people's attentions. However, directing persons to a infinite circle of consumption could have unwanted affects on the well-being of communities.
It is beyond the shadow of a doubt that advertisement techniques are
constantly
used
by
companies
,
especially
by the ones who possess great success. In a
globalised
market, it can
be considered
logical to spend money on advertising related purposes.
However
, this may be a matter of debate due to its impact on individuals and on societies in generals.

Compared to rest of the history, last couple of decades have been an era that humanity had outdone its
own
potential. Developments on science and technology made it challenging for
companies
to compete with each other. This resulted in
companies
' growing
needs
of more effective advertising techniques.
Now
advertisements
must
not
only
be astounding and creative,
but
also
convincing
enough
to
make
their target audience believe that they
need
this particular product.
For instance
,
people
need
to
be persuaded
to
purchase
a new smartphone
even though
they already have a functioning one.

On the other hand
, I believe that advertising and consuming are not
only
about economy. They have inevitable effects on communities and
people
's behaviors.
First
and foremost,
people
who have
been exposed
to excessive stimulation, become more vulnerable to consuming. This situation may lead to a consuming society where
people
buy
things without thinking of the results.
Moreover
, purchasing products that out of
need
can cause financial problems for consumers. Needless to say that focusing on consuming
redundantly
could
end
up with weakened communication between individuals.

To conclude
, since its
first
appearance, advertising has
changed
drastically
.
Today
people
see
numerous advertisements on various platforms
everyday
. It is crucial for advertising to be up to date in order to draw
people
's attentions.
However
, directing persons to
a
infinite circle of consumption could have unwanted affects on the well-being of communities.
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IELTS essay Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Essay
  American English
4 paragraphs
290 words
6.0
Overall Band Score
Coherence and Cohesion: 6.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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