The use of adverts has become increasingly popular amongst many companies to boost their profits. This essay will outline the various factors which are needed to make an advertisement more effective, and also, discuss why this approach contains equally significant merits and demerits.
At the outset, several causes could be considered to produce effective advertisements. Firstly, celebrity endorsement is one of the main reasons that can impact the sales of the company positively. It is because die-hard fans are more likely to purchase the products being endorsed by the favourite celebs. The significant increase in profit of MRF company could be an example of its, whose products are being promoted by renowned cricketer M. S. Dhoni. Secondly, another aspect can be the creativity of Ad- makers, because by choosing the perfect script and catchy jingles, and by giving the complete information in less time, and by making it more creative by inculcating innovative ideas, they can assist the companies to entice the new customer. After watching such ads, customers get swayed away by the promoted products and companies that huge profits as a result.
Moving on, using adverts as a method to increase profits can be considered to have positive and negative outcomes. When it comes to the positive, owing to attractive advertisements, customers might become aware of the latest products and services. At the same time, smart shopping can be done after comparing the price range of similar products of different manufacturers. As a twofold result, both companies and communities are getting benefits. However, its negative effect could be on the children, who easily get swayed by the adverts, which are especially focused on them. As children do not have enough rational thinking. So, they cannot compare the effectiveness of products in term of needs, usage and price. Eventually, they could force their parents to shop unnecessary things.
In conclusion, advertisements are used to increase the profits of numerous companies. Nonetheless, not all the consequences of this trend have been positive.
The
use
of adverts has become
increasingly
popular amongst
many
companies
to boost their
profits
. This essay will outline the various factors which
are needed
to
make
an
advertisement
more effective, and
also
, discuss why this approach contains
equally
significant merits and demerits.
At the outset, several causes could
be considered
to produce effective
advertisements
.
Firstly
, celebrity endorsement is one of the main reasons that can impact the sales of the
company
positively
. It is
because
die
-
hard
fans are more likely to
purchase
the
products
being endorsed
by the
favourite
celebs. The significant increase in
profit
of MRF
company
could be an example of its, whose
products
are
being promoted
by renowned cricketer M. S.
Dhoni
.
Secondly
, another aspect can be the creativity of Ad- makers,
because
by choosing the perfect script and catchy jingles, and by giving the complete information in less time, and by making it more creative by inculcating innovative
ideas
, they can assist the
companies
to entice the new customer. After watching such ads, customers
get
swayed away by the promoted
products
and
companies
that huge
profits
as a result
.
Moving on, using adverts as a method to increase
profits
can
be considered
to have
positive
and
negative
outcomes. When it
comes
to the
positive
, owing to attractive
advertisements
, customers might become aware of the latest
products
and services. At the same time, smart shopping can
be done
after comparing the price range of similar
products
of
different
manufacturers. As a twofold result, both
companies
and communities are getting benefits.
However
, its
negative
effect could be on the children, who
easily
get
swayed by the adverts, which are
especially
focused on them.
As
children do not have
enough
rational thinking.
So
, they cannot compare the effectiveness of
products
in term of needs, usage and price.
Eventually
, they could force their parents to shop unnecessary things.
In conclusion
,
advertisements
are
used
to increase the
profits
of numerous
companies
. Nonetheless, not all the consequences of this trend have been
positive
.