Advertisements are used to spread a product awareness, in this process a few companies sponsor sports for brand endorsement. Few people, including me assume that this is a good business strategy, whilst others claim it to have a drawback, which gives false information to the sports audiences. This essay will further discuss both the perspectives and provide reasons to support the former statement.
Branding in stadiums not only benefit companies by attracting huge masses of people, but also will provide financial assistance to the sports teams. To elaborate, organizations will get an opportunity to showcase the products when the audience visit stadium to cheer, this way many will come to know about the product since their favourite players either wear a shirt with logo, or the stadium displays digital banners with ads. On the other hand, the sports team is provided with extra financial support from companies that are used to purchase equipment which are required for the game. The T20 matches, for example, that are held in India every year involves a lot of money, in such a situation, team players are sponsored with brands which benefits both the parties.
In contrast, many deny the idea of sponsorship because they claim that people get attracted to the brands and products by falsely assuming that their role models are also consumers of the goods that they are advertising. Pepsi ads, for instance, are popular in stadiums. No sports person will intake soft drinks due to its hazardous effects on health, yet due to the advertising, people will buy and consume. Therefore, this proves that the ads are leading people to false assumptions.
In conclusion, Though it is beneficial for both organizations and teams to advertise products in a unique sponsorship way, it could lead to the undesirable consequences. Therefore, I believe that the products must be advertised in stadiums, but they ought to be worth and good for consumption.
Advertisements are
used
to spread a
product
awareness, in this process a few
companies
sponsor
sports
for brand endorsement. Few
people
, including me assume that this is a
good
business strategy, whilst others claim it to have a drawback, which gives false information to the
sports
audiences. This essay will
further
discuss both the perspectives and provide reasons to support the former statement.
Branding in
stadiums
not
only
benefit
companies
by attracting huge masses of
people
,
but
also
will provide financial assistance to the
sports
teams
. To elaborate, organizations will
get
an opportunity to showcase the
products
when the audience visit
stadium
to cheer, this way
many
will
come
to know about the
product
since their
favourite
players either wear a shirt with logo, or the
stadium
displays digital banners with ads.
On the other hand
, the
sports
team
is provided
with extra financial support from
companies
that are
used
to
purchase
equipment which
are required
for the game. The T20 matches,
for example
, that
are held
in India every year involves
a lot of
money, in such a situation,
team
players
are sponsored
with brands which benefits both the parties.
In contrast
,
many
deny the
idea
of sponsorship
because
they claim that
people
get
attracted to the brands and
products
by
falsely
assuming that their role models are
also
consumers of the
goods
that they are advertising. Pepsi ads,
for instance
, are popular in
stadiums
. No
sports
person will intake soft drinks due to its hazardous effects on health,
yet
due to the advertising,
people
will
buy
and consume.
Therefore
, this proves that the ads are leading
people
to false assumptions.
In conclusion
, Though it is beneficial for both organizations and
teams
to advertise
products
in a unique sponsorship way, it could lead to the undesirable consequences.
Therefore
, I believe that the
products
must
be advertised
in
stadiums
,
but
they ought to be worth and
good
for consumption.