Sponsoring is an integral way of advertising. Most companies advertise themselves by sponsoring different sports. It is accredit as good thing by some, whereas others think it has few cons. In my opinion, it is imperative to have sponsors for a team or an individual athlete in order to earn more money but this could become an hinderance to the player outcome and this essay will discuss the same.
Sponsorship mutually benefits both the sports as well as the companies. On the one hand, level of sports increases with better opportunities for players, more availability of training kits and on the other hand, participating firms get the platform to create their brand value. For instance, Vivo, the title sponsor for Indian premier league is trying to improve its market reputation through it. Therefore, this way of advertisement is beneficial for both parties.
On the contrary, some people believe that it brings disadvantages as there is much influence of these big companies on the game. For the sake of profit, they generally employee techniques which hampers the natural game of the athlete. For example, there is a section of the game wherein the commentators have a conversation with the players in indian premier league. Consequently, concentration of the player is lost and their performance falls.
To conclude, sponsorship increases the flow of money for a game which benefits the player in terms of more better opportunities. Due to the big influence on the sports of these companies, they use different tricks to make game more interesting which may deviate the focus of the player.
Sponsoring is an integral way of advertising. Most
companies
advertise themselves by sponsoring
different
sports
. It is
accredit
as
good
thing by
some
, whereas others
think
it has few cons. In my opinion, it is imperative to have sponsors for a team or an individual athlete in order to earn more money
but
this could become
an
hinderance
to the
player
outcome and this essay will discuss the same.
Sponsorship
mutually
benefits both the
sports
as well as
the
companies
. On the one hand, level of
sports
increases with better opportunities for
players
, more availability of training kits and
on the other hand
, participating firms
get
the platform to create their brand value.
For instance
,
Vivo
, the title sponsor for Indian
premier league
is trying to
improve
its market reputation through it.
Therefore
, this way of advertisement is beneficial for both parties.
On the contrary
,
some
people
believe that it brings disadvantages as there is much influence of these
big
companies
on the game. For the sake of profit, they
generally
employee techniques which hampers the natural game of the athlete.
For example
, there is a section of the game wherein the commentators have a conversation with the
players
in
indian
premier league
.
Consequently
, concentration of the
player
is lost
and their performance falls.
To conclude
, sponsorship increases the flow of money for a game which benefits the
player
in terms of
more better
opportunities. Due to the
big
influence on the
sports
of these
companies
, they
use
different
tricks to
make
game more interesting which may deviate the focus of the
player
.