It is true that consumers are more likely to purchase products from big huge businesses which invest an enormous amount of money in advertising and promotion. Several problems have derived from this tendency and they should be tackled by a number of effective solutions from governments and individuals.
As big companies take control over the market, several related problems can be anticipated. The main issue is that local companies such as privately owned businesses may suffer a face loss in sales, putting them at risk of bankruptcy. Since only a small number of people stick with little known brands, it is difficult for them to generate enough revenues let alone make a profit with an aim to cover the running costs such as electricity and taxes as well as remain normal operation. This can further lead to the second issue which is the manipulation of large businesses. Being on the verge of going closure, small companies will sooner be sold to more successful ones, giving rise to unemployment of the locals. Plus, this can negatively affect the national economy.
Since those issues are serious, governments and individuals should take steps to deal with this issue. The first solution would be that governments need to raise more taxes on big companies since they are able to generate excessive sales to ensure their existence. The second measure would be to raise funds to support local companies to advertise their products to target customers. For example, they can organize many fairs for local businesses to commercialise their products. Finally, in order to adjust to customers' demands, small businesses need to vary their products on a regular basis so as to compete with big companies, which can gradually help them to regain their influence on consumers.
In conclusion, although the dominance of large companies due to marketing and promotion prospects is resulting in many problems for smaller branches of businesses, appropriate actions can be taken to tackle this problem.
It is true that consumers are more likely to
purchase
products
from
big
huge
businesses
which invest an enormous amount of money in advertising and promotion. Several
problems
have derived from this
tendency and
they should
be tackled
by a number of effective solutions from
governments
and individuals.
As
big
companies
take control over the market, several related
problems
can
be anticipated
. The main
issue
is that
local
companies
such as
privately
owned
businesses
may suffer a face loss in sales, putting them at
risk
of bankruptcy. Since
only
a
small
number of
people
stick with
little
known brands, it is difficult for them to generate
enough
revenues
let
alone
make
a profit with an aim to cover the running costs such as electricity and taxes
as well
as remain normal operation. This can
further
lead to the second
issue
which is the manipulation of large
businesses
. Being on the verge of going closure,
small
companies
will sooner
be sold
to more successful ones, giving rise to unemployment of the
locals
. Plus, this can
negatively
affect the national economy.
Since those
issues
are serious,
governments
and individuals should take steps to deal with this
issue
. The
first
solution would be that
governments
need to raise more taxes on
big
companies
since they are able to generate excessive sales to ensure their existence. The second measure would be to raise funds to support
local
companies
to advertise their
products
to target customers.
For example
, they can organize
many
fairs for
local
businesses
to
commercialise
their
products
.
Finally
, in order to adjust to customers' demands,
small
businesses
need to vary their
products
on a regular basis
so as to
compete with
big
companies
, which can
gradually
help
them to regain their influence on consumers.
In conclusion
, although the dominance of large
companies
due to marketing and promotion prospects is resulting in
many
problems
for smaller branches of
businesses
, appropriate actions can
be taken
to tackle this
problem
.