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International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language, and culture. Discuss both views and give your opinion. v.2

International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language, and culture. v. 2
Globalization of marketing has already become an inevitable trend of the modern world, so its influence on countries’ lives is clearly seen. Whereas some people find it as threat to a local businesses, others feel that international marketing campaigns could be taken as excellent educational and inspirational examples which would be eventually beneficial for a nation. I partly agree with both sides of this argument. Worldwide companies spend huge amounts of money on promotion of their products, and, indeed, their marketing strategies are usually very successful making them leaders in sales on international markets. Consumers attracted by TV advertisement bright pictures in magazines, and appealing packaging buy their goods forgetting about local brands. For example, everybody knows about McDonald’s and people visit these restaurants quite regularly because of continuous reminders about low prices, delicious food, fast service which are brilliant marketing work. As a result, smaller restaurants could suffer from luck of customers because some individuals even don not know about their existence. In addition, businesses with well known names prevent new small companies from development as they do not have enough money to compete with their powerful marketing campaigns. On the other hand, healthy competition with marketing giants could bring many advantages because smart entrepreneurs could learn from their experience. Of course, international businesses spend plenty of money on research which aimed at finding out a buyer’s needs and, thus, marketing improvement, and these results cold be applied to other businesses which cannot afford such investigations. Moreover, international marketing work as a powerful tool of connection between nations because people could understand and get to know a culture of another country trough products or services which are promoted worldwide. For instance, American fast food restaurants such as McDonalds or KFC could be found almost in any big city around the world; thus their customers could try and feel a traditional North American food and learn some cultural differences. In conclusion, though global businesses could truly interfere with local ones due to their successful marketing actions, I think that the results they show should be taken as good examples for improvement and development of a national marketing.
Globalization of
You use this word too often, consider replacing it with
marketing
has already become an inevitable trend of the modern world,
This phrase/word is too simple and can be replaced with:
so
its influence on countries’
This phrase/word (depending on the context) can be potentially replaced with :
lives
is
clearly
This phrase/word (depending on the context) can be potentially replaced with :
seen
. Whereas
This phrase/word is too simple and can be replaced with:
some
This phrase/word (depending on the context) can be potentially replaced with :
people
find it as threat to a local
Don't use indefinite articles with plural words. Did you mean "business"?
businesses
, others feel that
You use this word too often, consider replacing it with
international
You use this word too often, consider replacing it with
marketing
campaigns could
be taken
as excellent educational and inspirational examples which would be
eventually
beneficial for a nation. I partly
This phrase/word (depending on the context) can be potentially replaced with :
agree
with both sides of this argument.

Worldwide
This phrase/word (depending on the context) can be potentially replaced with :
companies
spend huge amounts of money on promotion of their products, and,
indeed
, their
You use this word too often, consider replacing it with
marketing
strategies are
usually
This phrase/word is too simple and can be replaced with:
very
successful making them leaders in sales on
You use this word too often, consider replacing it with
international
markets. Consumers attracted by TV advertisement bright pictures in magazines, and appealing packaging
This phrase/word (depending on the context) can be potentially replaced with :
buy
their
This phrase/word (depending on the context) can be potentially replaced with :
goods
forgetting about local brands.
For example
, everybody knows about McDonald’s and
This phrase/word (depending on the context) can be potentially replaced with :
people
visit these restaurants quite
regularly
This phrase/word is too simple and can be replaced with:
because
of continuous reminders about low prices, delicious food,
This phrase/word is too simple and can be replaced with:
fast
service which are brilliant
You use this word too often, consider replacing it with
marketing
work.
As a result
, smaller restaurants could suffer from luck of customers
This phrase/word is too simple and can be replaced with:
because
This phrase/word is too simple and can be replaced with:
some
individuals even
Did you mean "do not"?
don not
know about their existence.
In addition
,
You use this word too often, consider replacing it with
businesses
with well known names
This phrase/word (depending on the context) can be potentially replaced with :
prevent
new
This phrase/word is too simple and can be replaced with:
small
This phrase/word (depending on the context) can be potentially replaced with :
companies
from development as they do not have
This phrase/word is too simple and can be replaced with:
enough
money to compete with their powerful
You use this word too often, consider replacing it with
marketing
campaigns.

On the other hand
, healthy competition with
You use this word too often, consider replacing it with
marketing
giants could bring
This phrase/word is too simple and can be replaced with:
many
advantages
This phrase/word is too simple and can be replaced with:
because
smart entrepreneurs could learn from their experience.
Of course
,
You use this word too often, consider replacing it with
international
You use this word too often, consider replacing it with
businesses
spend
This phrase/word is too simple and can be replaced with:
plenty
of money on research which aimed at finding out a buyer’s needs and,
thus
,
You use this word too often, consider replacing it with
marketing
improvement, and these results
This phrase/word (depending on the context) can be potentially replaced with :
cold
be applied
to other
You use this word too often, consider replacing it with
businesses
which cannot afford such investigations.
Moreover
,
You use this word too often, consider replacing it with
international
You use this word too often, consider replacing it with
marketing
work as a powerful tool of
This phrase/word (depending on the context) can be potentially replaced with :
connection between
nations
This phrase/word is too simple and can be replaced with:
because
This phrase/word (depending on the context) can be potentially replaced with :
people
could understand and
This phrase/word (depending on the context) can be potentially replaced with :
get
to know a culture of another country trough products or services which
are promoted
worldwide.
For instance
, American
This phrase/word is too simple and can be replaced with:
fast
food restaurants such as
Did you mean the fast food chain "McDonald's" (always spelled with a possessive apostrophe)?
McDonalds
or KFC could
be found
almost in any
This phrase/word is too simple and can be replaced with:
big
city around the world;
thus
their customers could
"Try and" is common in colloquial speech, but "try to" is recommended for writing.
try and
feel a traditional North American food and learn
This phrase/word is too simple and can be replaced with:
some
cultural differences.

In conclusion
, though global
You use this word too often, consider replacing it with
businesses
could
truly
interfere with local ones due to their successful
You use this word too often, consider replacing it with
marketing
actions, I
This phrase/word (depending on the context) can be potentially replaced with :
think
that the results they
This phrase/word (depending on the context) can be potentially replaced with :
show
should
be taken
as
This phrase/word (depending on the context) can be potentially replaced with :
good
examples for improvement and development of a national
You use this word too often, consider replacing it with
marketing
.
13Linking words, meeting the goal of 7 or more
19Repeated words, meeting the goal of 3 or fewer
4Mistakes
Learn everything you can, anytime you can, from anyone you can; there will always come a time when you will be grateful you did.
Sarah Caldwell

IELTS essay International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language, and culture. v. 2

Essay
  American English
4 paragraphs
357 words
6
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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