In modern society, with the advent of advanced telecommunication and photographic technologies, visual expression in media such as television, photography and films is increasingly becoming popular as powerful means of expression when compared to the simple mundane printed medium.
The increasing preference and use of visual resources over written communication is an undeniable fact and the growing utilisation of video based learning in modern schools over text book based knowledge transfer is the best possible example. In the present evidence-seeking world, visual communication is a powerful tool as it provides recognisable facts. Meticulously crafted images, like political cartoons and television documentaries readily deliver the concerned messages to the onlookers and are mostly beneficial in conveying thoughts to the busy and uneducated sections of the society. The television is also being bombarded with numerous catchy advertisements, by which manufacturers try to communicate with the masses regarding their products.
On the other hand, the appeal of the printed media as means of mass communication, is declining as the younger generation considers it to be relatively old fashioned and boring. Moreover, in the fast paced modern city life, less number of people can afford to dedicate time for reading the daily morning newsprints, instead, most of the city dwellers follow daily-televised news. Despite this decreased appeal for mass communication, the value of the written form still stands tall in the field of interpersonal and formal communication. Written words, as a form of official documentation, can never be superseded by any other means.
Thus, visual communication is definitely a popular, powerful and better tool for mass communication, but written form of expression still has equal importance for official, formal and interpersonal purposes.
In modern society, with the advent of advanced telecommunication and photographic technologies, visual expression in media such as television, photography and films is
increasingly
becoming popular as powerful means of expression when compared to the simple mundane printed medium.
The increasing preference and
use
of visual resources over
written
communication
is an undeniable fact and the growing
utilisation
of video based learning in modern schools over text book based knowledge transfer is the best possible example. In the present evidence-seeking world, visual
communication
is a powerful tool as it provides
recognisable
facts.
Meticulously
crafted images, like political cartoons and television documentaries
readily
deliver the concerned messages to the onlookers and are
mostly
beneficial in conveying thoughts to the busy and uneducated sections of the society. The television is
also
being bombarded
with numerous catchy advertisements, by which manufacturers try to communicate with the masses regarding their products.
On the other hand
, the appeal of the printed media as means of
mass
communication
, is declining as the younger generation considers it to be
relatively
old fashioned
and boring.
Moreover
, in the
fast
paced modern city life, less number of
people
can afford to dedicate time for reading the daily morning
newsprints
,
instead
, most of the city dwellers follow daily-televised news. Despite this decreased appeal for
mass
communication
, the value of the
written
form
still
stands tall in the field of interpersonal and formal
communication
.
Written
words, as a form of official documentation, can never
be superseded
by any other means.
Thus
, visual
communication
is definitely a popular, powerful and better tool for
mass
communication
,
but
written
form of expression
still
has equal importance for official, formal and interpersonal purposes.