In recent years, advertisements are inescapable in the marketing of services and products. I think advertisements can have both - positive and negative effects. v.1
In recent years, advertisements are inescapable in the marketing of services and products. I think advertisements can have both - positive and negative effects. v. 1
The first advantage of advertising is that it can bring a lot of benefits. So, advertisement generates a diversity of employment opportunities. It provides a career for people who prepare the content of advertisements, design logos, pop up ads or brand awareness for companies. Without this marketing sector, we would have higher unemployment in the world. Another advantage of advertising is that it can promote brand, spread awareness of the messages about products and then products should reach potential consumers, it would attract more customers. Also, by advertising, customers could find out about newly launched products. And as a result, people could select from the bigger choice of products and could know more detailed information about products. However, advertising also has some disadvantages.
First of all, there are some technology companies which are collecting data about costumers such as your browsing history or your emails to electronic companies to guide your behaviour on the Internet for commercial purposes. Secondly, there are some brands which profile consumers, influence consumer psychology and trigger memories of childhood or Christmas. They target a specific audience and use subconscious associations. In those brands' shops, music and smells appeal to emotions. As a result, people feel under pressure to buy those brands’ products. Lastly, advertisers often focus on selling a brand image rather than the quality of products by using famous and successful people. Then, customers can be manipulated by the misleading, eye-catching image of influence and they will be likely to spend more money and follow the latest trend.
In conclusion, advertisements have some positive effects on customers and marketing companies, but it also has some negative effects for customers, boost sales, special offer items or celebrity endorsement is given to the brand more money and are not really good for consumers.
The
first
advantage of advertising is that it can bring
a lot of
benefits.
So
, advertisement generates a diversity of employment opportunities. It provides a career for
people
who prepare the content of advertisements, design logos, pop up ads or
brand
awareness for
companies
. Without this marketing sector, we would have higher unemployment in the world. Another advantage of advertising is that it can promote
brand
, spread awareness of the messages about
products
and then
products
should reach potential
consumers
, it would attract more
customers
.
Also
, by advertising,
customers
could find out about
newly
launched
products
. And
as a result
,
people
could select from the bigger choice of
products
and could know more detailed information about
products
.
However
, advertising
also
has
some
disadvantages.
First of all
, there are
some
technology
companies
which are collecting data about costumers such as your browsing history or your emails to electronic
companies
to guide your
behaviour
on the Internet for commercial purposes.
Secondly
, there are
some
brands
which profile
consumers
, influence
consumer
psychology and trigger memories of childhood or Christmas. They target a specific audience and
use
subconscious associations. In those brands' shops, music and smells appeal to emotions.
As a result
,
people
feel under pressure to
buy
those
brands’
products
.
Lastly
, advertisers
often
focus on selling a
brand
image
rather
than the quality of
products
by using
famous
and successful
people
. Then,
customers
can
be manipulated
by the misleading, eye-catching image of
influence and
they will be likely to spend more money and follow the latest trend.
In conclusion
, advertisements have
some
positive
effects on
customers
and marketing
companies
,
but
it
also
has
some
negative
effects for
customers
, boost sales, special offer items or celebrity endorsement is
given
to the
brand
more money and are not
really
good
for
consumers
.
11Linking words, meeting the goal of 7 or more
30Repeated words, meeting the goal of 3 or fewer
4Mistakes