Marketing and advertising have always been a vital part of the sales process. However, some people believe that advertising is not useful if a product can be sold easily. There is also a consideration that if this case happened, advertising will be lost its main function and can only be regarded as entertainment. This essay will discuss the functions of advertising itself and provide some arguments about why I disagree with the statement above.
To begin with, advertising has several functions, for instance introducing products to the market, creating a brand image, and increasing sales. There are several products that are not necessary to be advertised because they only reach peak fame. For example, a luxury watch brand called Rolex. However, in general, advertising a product can give some beneficial impacts as mentioned before. Furthermore, studies have shown that even if a particular product is widely consumed, using adverts will encourage more people to buy and, increase the success of the business.
On the other hand, advertising encourages loyalty among customers and increase their trust in the company. This would limit any competition from other manufacturers who wish to produce similar products. For instance, the charming and continuous advertising of Pepsi and Cola has made it the dominating soft drink brand despite the fact that several other companies are trying to involve in the same industry. Thus, the role of advertising extends beyond providing entertainment. It builds brand value and recognition.
To conclude, I disagree with the opinion that advertising is unnecessary and only a kind of entertainment. I believe there are some benefits of advertising a product if we set a long-term and sustainable goal, not only simply sell the product, but also build a brand image.
Marketing and advertising have always been a vital part of the sales process.
However
,
some
people
believe that advertising is not useful if a
product
can
be sold
easily
. There is
also
a consideration that if this case happened, advertising will
be lost
its main function and can
only
be regarded
as entertainment. This essay will discuss the functions of advertising itself and provide
some
arguments about why I disagree with the statement above.
To
begin
with, advertising has several functions,
for instance
introducing
products
to the market, creating a
brand
image, and increasing sales. There are several
products
that are not necessary to
be advertised
because
they
only
reach peak fame.
For example
, a luxury
watch
brand
called Rolex.
However
,
in general
, advertising a
product
can give
some
beneficial impacts as mentioned
before
.
Furthermore
, studies have shown that even if a particular
product
is
widely
consumed, using adverts will encourage more
people
to
buy
and, increase the success of the business.
On the other hand
, advertising encourages loyalty among customers and increase their trust in the
company
. This would limit any competition from other manufacturers who wish to produce similar
products
.
For instance
, the charming and continuous advertising of Pepsi and Cola has made it the dominating soft drink
brand
despite the fact that several other
companies
are trying to involve in the same industry.
Thus
, the role of advertising extends beyond providing entertainment. It builds
brand
value and recognition.
To conclude
, I disagree with the opinion that advertising is unnecessary and
only
a kind of entertainment. I believe there are
some
benefits of advertising a
product
if we set a long-term and sustainable goal, not
only
simply
sell the
product
,
but
also
build a
brand
image.