In the era of globalization, advertising plays a major role in the competitive business world. Many industries capitalize on the power of advertising to attract or to win customers away from their business rivals. The impact of advertising is so huge that it causes many people to purchase things that they do not want initially. Many people do not realize that while advertising encourages people to purchase things they do not want to by conveying misleading ideas and being negatively influential on their decisions, it still provides the avenue for people to choose wisely in their life.
Firstly, advertising encourages people to buy thing they don’t want to through misleading ideas. Advertising is proven to be a successful tool to highlight the features of their product to the public even though the product is deemed undesirable such as cigarettes, drugs, alcohol and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship, the company will be less known to the public, resulting in less sale of cigarettes. However, many people smoke nowadays because they are influenced by the successful advertising even though smoking is bad for health.
Besides that, advertising has a large impact on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promotion to create awareness about their product in the market. A new product needs extensive advertising to penetrate into the market, while existing products require advertising to increase the consumption. For instance, in a fast food industry, the introduction of a new flavour of burger needs advertising to reach the public while the other burgers require advertising to increase consumption. Children, especially, are easily influence by the advertisement and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become appealing to the public through successful tactics in advertising.
However, advertising encourages people to make the right choices while purchasing things that are essential in their daily live. Advertising plays a part in helping consumers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for consumers to judge the worthiness of a product. For example, advertisements initiated by various companies have given the consumers the opportunity to choose wisely when purchasing an item. Without the power of advertising, consumers will be stuck to a brand which may not offer the best option.
In conclusion, even though advertising have influenced people to buy things that they don’t want by providing misleading ideas and influence people into making wrong decisions, advertising has done people a favour too by helping consumers to choose wisely. Therefore, I agree that advertising causes consumers to buy things they don’t want to but moderation is the key when it comes to choosing the right advertisement.
In the era of globalization, advertising plays a major role in the competitive business world.
Many
industries capitalize on the power of advertising to attract or to win customers away from their business rivals. The impact of advertising is
so
huge that it causes
many
people
to
purchase
things that they do not
want
initially
.
Many
people
do not realize that while advertising encourages
people
to
purchase
things they do not
want
to by conveying misleading
ideas
and being
negatively
influential on their decisions, it
still
provides the avenue for
people
to choose
wisely
in their life.
Firstly
, advertising encourages
people
to
buy
thing they don’t
want
to through misleading
ideas
. Advertising
is proven
to be a successful tool to highlight the features of their
product
to the
public
even though
the
product
is deemed
undesirable such as
cigarettes
, drugs, alcohol and
so
on.
For example
,
Dunhill
, a
cigarette
company
which sponsors
many
football teams, seems to be promoting
cigarettes
to the
public
. Without the sponsorship, the
company
will be less known to the
public
, resulting in less sale of
cigarettes
.
However
,
many
people
smoke nowadays
because
they
are influenced
by the successful advertising
even though
smoking is
bad
for health.
Besides
that, advertising has a large impact on the decisions made by the
people
in their everyday life.
Many
businesses
use
advertising as a form of promotion to create awareness about their
product
in the market. A new
product
needs extensive advertising to penetrate into the market, while existing
products
require advertising to increase the consumption.
For instance
, in a
fast
food industry, the introduction of a new
flavour
of burger needs advertising to reach the
public
while the other burgers require advertising to increase consumption. Children,
especially
, are
easily
influence
by the advertisement and will have the desire to dine at
fast
food restaurants after that. Although
fast
food is
bad
for health, it has
successfully
become appealing to the
public
through successful tactics in advertising.
However
, advertising encourages
people
to
make
the right choices while purchasing things that are essential in their daily
live
. Advertising plays a part in helping
consumers
to compare a
product
in terms of price, quality, reliability and
so
on. Without advertising, it will be
very
difficult for
consumers
to judge the worthiness of a
product
.
For example
, advertisements initiated by various
companies
have
given
the
consumers
the opportunity to choose
wisely
when purchasing an item. Without the power of advertising,
consumers
will
be stuck
to a brand which may not offer the best option.
In conclusion
,
even though
advertising have influenced
people
to
buy
things that they don’t
want
by providing misleading
ideas
and influence
people
into making
wrong
decisions, advertising has done
people
a
favour
too by helping
consumers
to choose
wisely
.
Therefore
, I
agree
that advertising causes
consumers
to
buy
things they don’t
want
to
but
moderation is the key when it
comes
to choosing the right advertisement.