Advertising is one of the most crucial aspects in the any successful buiseness undoubtly. It may introduce the business to the people who are not familiar to it, and a good advertising may cause winning a selling competition. unfortunately many business managers think that spending a lot of money on advertisement would be a waste of sources, but there are so many evidents that these kind of thinking will lead to failure. In my point of view, every business should allocate a proper amount of money for some kinds of advertisment in their annual budget, and I will explain my reasons, later in the essay.
First of all, investing some money on advertising a product or a business itself, will definitely return the money back, along with its profit. because when prople get more familiar with a product or business, the amount of potential costumers increases consequently. I will explore this idea with an example. About two years ago, I accidentlay find a sugar-free lemon soda in a grocery store. It was so delicious and the price was reasonable. I introduced it to my family and my friends and they all liked it a lot. but whenever I asked somebody about this product, I found out that almost nobody knows about it and due to the absence of proper adverising, people could not understand about the exsitance of this tasty soda. So after a year of not selling so much, the company had to stop its production and now there are none in the markets. That' s why I think putting amount of money to introduce your product to the people is not a unprofitable investment.
Secondly, by the mean of advertisement you can win a competiton from your similar co-businesses. In a situation that two businesses are offering a similar service, or producing an anologous product, the one which is more popular among the people will get the most profit from the contest. For instance to demonstrate this idea clearly, there are two major automobile company in my country, IKCO and SAI, which their cars are almost identical to each other from the aspect of quality and appearance. From the beginnig, IKCO was always behind the SAI in selling thier cars. But from 10 years ago, the selling rate of IKCO started to increase gradually and now they put their competitor behind. When were asked about their key factor of their success, they expressed that they increase the budget of advertisement by 22%. So it can be seen that by investing on the advertising the business you can get ahead of your competitors.
To put it in a sum, I strongly support the idea that the businesses should spend a lot of money on the advertising, and I fell that way because by doing this, they can introduce their services and products to the puplic, and also win a competition from those who offer almost the same product or service. I highly recommend the managers to not afraid of investing on advertisement cause it brings you more profit.
Advertising is one of the most crucial aspects in the any successful
buiseness
undoubtly
. It may introduce the
business
to the
people
who are not familiar to it, and a
good
advertising may cause winning a
selling
competition.
unfortunately
many
business
managers
think
that spending
a lot of
money
on
advertisement
would be a waste of sources,
but
there are
so
many
evidents
that
these kind
of thinking will lead to failure. In my point of view, every
business
should allocate a proper amount of
money
for
some
kinds of
advertisment
in their annual budget, and I will
explain
my reasons, later in the essay.
First of all
, investing
some
money
on advertising a
product
or a
business
itself, will definitely return the
money
back, along with its profit.
because
when
prople
get
more familiar with a
product
or
business
, the amount of potential costumers increases
consequently
. I will explore this
idea
with an example. About two years ago, I
accidentlay
find a sugar-free lemon soda in a grocery store. It was
so
delicious and the price was reasonable. I introduced it to my family and my
friends and
they all liked it a lot.
but
whenever I asked somebody about this
product
, I found out that almost nobody knows about it and due to the absence of proper
adverising
,
people
could not understand about the
exsitance
of this tasty soda.
So
after a year of not
selling
so
much, the
company
had to
stop
its production and
now
there are none in the markets.
That&
#039; s why I
think
putting amount of
money
to introduce your
product
to the
people
is
not
a
unprofitable investment.
Secondly
, by the mean of
advertisement
you can win a
competiton
from your similar co-businesses. In a situation that two
businesses
are offering a similar service, or producing an
anologous
product
, the one which is more popular among the
people
will
get
the most profit from the contest.
For instance
to demonstrate this
idea
clearly
, there are two major automobile
company
in my country,
IKCO
and SAI, which their cars are almost identical to each other from the aspect of quality and appearance. From the
beginnig
,
IKCO
was always behind the SAI in
selling
thier
cars.
But
from 10 years ago, the
selling
rate of
IKCO
started
to increase
gradually
and
now
they put their competitor behind. When
were asked
about their key factor of their success, they expressed that they increase the budget of
advertisement
by 22%.
So
it can be
seen
that by investing on the advertising the
business
you can
get
ahead of your competitors.
To put it in a sum, I
strongly
support the
idea
that the
businesses
should spend
a lot of
money
on the advertising, and I fell that way
because
by doing this, they can introduce their services and
products
to the
puplic
, and
also
win a competition from those who offer almost the same
product
or service. I
highly
recommend the managers to not afraid of investing on
advertisement
cause it brings you more profit.