With technology advances, customer buying preferences have changed tremendously. Earlier, people used to prefer to visit the markets for shopping, whereas today, most of the public want to buy things online.
There are so many portals which are offering lucrative options for the online buyers. Sites like Myntra, Grofers, offer huge discounts on sale. Online shoppers are no more limited to getting clothes and all, but they can very well buy groceries, gardening items, stationary and what not. Everything is available for every age group. Variety of choices are available for anyone to buy. Online shopping is convenient. It provides flexibility for the users to get anything from anywhere. And the items are delivered to their doorsteps. Many sites do not even charge for delivery. Customers are delighted to have fast service with premium options available in some portals like Amazon Prime.
Needless to say, even companies prefer to sell online nowadays. Marketeers can study buying history of the customers to design their marketing strategies. Customers are more likely to order immediately in that case. Many entrepreneurs sell online as they do not have to maintain physical shops. They tie up with Myntra or others and sell their products directly to customers earning large profits.
There are, however, certain disadvantages to both, the consumers and the retailers. Users sometimes get low quality product, which otherwise looks different online. Also, they cannot physically try or see the products. Companies, on the other hand, often find it hard to build trust with their customers.
With technology advances,
customer
buying preferences have
changed
tremendously
. Earlier,
people
used
to prefer to visit the markets for shopping, whereas
today
, most of the public want to
buy
things online.
There are
so
many
portals which are offering lucrative options for the
online
buyers. Sites like
Myntra
,
Grofers
, offer huge discounts on sale.
Online
shoppers are no more limited to getting clothes and all,
but
they can
very
well
buy
groceries, gardening items, stationary and what not. Everything is available for every age group. Variety of choices are available for anyone to
buy
.
Online
shopping is convenient. It provides flexibility for the users to
get
anything from anywhere. And the items
are delivered
to their doorsteps.
Many
sites do not even charge for delivery.
Customers
are delighted
to have
fast
service with premium options available in
some
portals like Amazon Prime.
Needless to say, even
companies
prefer to sell
online
nowadays. Marketeers can study buying history of the
customers
to design their marketing strategies.
Customers
are more likely to order immediately
in that case
.
Many
entrepreneurs sell
online
as they do not
have to
maintain physical shops. They tie up with
Myntra
or others and sell their products
directly
to
customers
earning large profits.
There are,
however
, certain disadvantages to both, the consumers and the retailers. Users
sometimes
get
low quality product, which
otherwise
looks
different
online
.
Also
, they cannot
physically
try or
see
the products.
Companies
,
on the other hand
,
often
find it
hard
to build trust with their
customers
.