In this ever-changing world, public media play a significant role in peoples' life, they especially impress adolescent and children negatively or maybe positively depends on type of program. Considering the fact that television advertisements have financial purposes, their effects on children are never considered. Due to these facts, I personally believe that television’s advertisement should not direct toward young children. There are three main reasons why I have this preference.
First and foremost, because of the reason that children (aged two to five) are in sensitive age which learn and imitate everything they see immediately, the content of programs which are broadcast on television for them should be controlled especially psychologically. As an instance, I saw a cartoon when I was five years old that a honey bee lost its mother and always was bored and stressful in search of mother. The stress and concern of that honey bee was highly affected me in a way that now I remember it after twenty five years. Regarding this sensitivity, the advertisement should not addressed children because it could have impressed them in an irreparable way.
Another prominent reason is that, making decision by children in this age is more emotionally rather than logically, so, appealing advertisements on television absorb them and they desire to have it even if having this object will be harmful. For example there is an advertisement about learning alphabet’s' package on television in my country; although this kind of learning is not appropriate for this age, lots of parents buy it for their babies because of their insistence.
Last but not least, the advertisements which are shown on television, often are made in tricky way to absorb people to buy a product, even if they are not standardized or have poor quality which hurt consumer. Therefore, by addressing children but not parents, producers try to sell more and more. So, this is a kind of abusing which should be prevented by whom is responsible for.
To sum up, television advertisements should not be allowed to address children due to some reasons such as sensitivity of children, emotional based decisions, and deceptive purpose behind the advertisements.
In this ever-changing world, public media play a significant role in
peoples&
#039; life, they
especially
impress adolescent and
children
negatively
or maybe
positively
depends on type of program. Considering the fact that
television
advertisements
have financial purposes, their effects on
children
are never considered. Due to these facts, I
personally
believe that
television’s
advertisement
should not direct toward young
children
. There are three main
reasons
why I have this preference.
First
and foremost,
because
of the
reason
that
children
(aged two to five) are in sensitive age which learn and imitate everything they
see
immediately, the content of programs which are broadcast on
television
for them should
be controlled
especially
psychologically
. As an instance, I
saw
a cartoon when I was five years
old
that a honey bee lost its mother and always
was bored
and stressful in search of mother. The
stress
and concern of that honey bee was
highly
affected
me in a way that
now
I remember it after
twenty five
years. Regarding this sensitivity, the
advertisement
should not
addressed
children
because
it could have impressed them
in an irreparable way
.
Another prominent
reason
is that, making decision by
children
in this age is more
emotionally
rather
than
logically
,
so
, appealing
advertisements
on
television
absorb
them and
they desire to have it even if having this object will be harmful.
For example
there is an
advertisement
about learning alphabet’
s&
#039; package on
television
in my country; although this kind of learning is not appropriate for this age, lots of parents
buy
it for their babies
because
of their insistence.
Last
but
not least, the
advertisements
which
are shown
on
television
,
often
are made
in tricky way to absorb
people
to
buy
a product, even if they are not standardized or have poor quality which hurt consumer.
Therefore
, by addressing
children
but
not parents, producers try to sell more and more.
So
, this is a kind of abusing which should be
prevented
by whom is responsible for.
To sum up,
television
advertisements
should not be
allowed
to address
children
due to
some
reasons
such as sensitivity of
children
, emotional based decisions, and deceptive purpose behind the
advertisements
.