Each country has its own culture and traditions. In favour of luring a maximum number of customers, companies often use attractive advertisements that cope with the local culture and trends. I personally believe that an effective commercial is the one that addresses national interests and reflects as well people's inclinations and country's image in general.
Over the last few decades, marketing has acquired the momentum to reach larger patterns of potential consumers. However, marketing campaigns may not be fruitful in terms of sales if advertisements, the most powerful mean of marketing, don't consider the way how people live, thus coping with their traditions. For instance, in India, you will find billboards figuring commercials about cloth washing hand soap much more than those of washing machine's soap, which indicates that most of the people are still washing their clothes by hand thus the percentage of poor people in the country is still very high.
Moreover, advertisements incarnate the economic situation in a country like banks commercials about car loans in countries where people cannot afford to pay a considerable amount of money at once. Ethics in certain countries can also be embodied in some advertisements which, for example, encourage citizens to vote for new laws against women's abuse; this indicates the high rate of relative crimes in this country.
Additionally, advertising generally resumes the extent of development in a country. Companies and merchants should efficiently and diligently react to the changing and cutting-edge needs of their markets. For instance, you find commercials about windows operating system for personal computers in developing countries, while in industrialised countries you are eye-bombarded by advertisements about cloud computing.
In a nutshell, it has been proved that marketing should talk the same language as potential clients, and should ultimately evolve with their changing needs. For that main reason, companies make always sure to offer advertisements that reflect market's interests and updated needs. Thus advertisements in a country may provide one of the most realistic images of this country.
Each
country
has its
own
culture and traditions. In
favour
of luring a maximum number of customers,
companies
often
use
attractive
advertisements
that cope with the local culture and trends. I
personally
believe that an effective
commercial
is the one that addresses national interests and reflects
as well
people
's inclinations and country's image
in general
.
Over the last few decades,
marketing
has acquired the momentum to reach larger patterns of potential consumers.
However
,
marketing
campaigns may not be fruitful in terms of sales if
advertisements
, the most powerful mean of
marketing
, don't consider the way how
people
live
,
thus
coping with their traditions.
For instance
, in India, you will find billboards figuring commercials about cloth washing hand soap much more than those of washing machine's soap, which indicates that most of the
people
are
still
washing their clothes by hand
thus
the percentage of poor
people
in the
country
is
still
very
high.
Moreover
,
advertisements
incarnate the economic situation in a
country
like banks commercials about car loans in
countries
where
people
cannot afford to pay a considerable amount of money at once. Ethics in certain
countries
can
also
be embodied
in
some
advertisements
which,
for example
, encourage citizens to vote for new laws against women's abuse; this indicates the high rate of relative crimes in this country.
Additionally
, advertising
generally
resumes the extent of development in a
country
.
Companies
and merchants should
efficiently
and
diligently
react to the changing and cutting-edge needs of their markets.
For instance
, you find commercials about windows operating system for personal computers in developing
countries
, while in
industrialised
countries
you are eye-bombarded by
advertisements
about cloud computing.
In a nutshell, it has
been proved
that
marketing
should talk the same language as potential clients, and should
ultimately
evolve with their changing needs. For that main reason,
companies
make always
sure to offer
advertisements
that reflect market's interests and updated needs.
Thus
advertisements
in a
country
may provide one of the most realistic images of this
country
.