Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same effect here in the United States. Let us take for example advertisement of food and restaurants.
A large number of fast food stands suggests their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mailbox an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time-consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally, fast food is not popular in Russia. So you will see advertisements of the yogurt, coffee, dairy products and juice instead of restaurants and fast food stands.
In conclusion, I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.
Every country has its
own
culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same effect here in the United States.
Let
us take
for example
advertisement of
food
and restaurants.
A large number of
fast
food
stands suggests their services for breakfast, lunch, dinner and supper here in Houston. The competition is
very
strong. Every week you
get
in your mailbox an envelope with
different
types of discounts in exchange for visiting them or ordering pizza. Watching TV you are
also
from time to time invited to visit a restaurant in order to taste
some
delicious
food
. It is not
because
it is easy to
make
money cooking
but
because
the demand for such service is high.
First of all
,
people
like to go out
sometimes
to have dinner with friends. Second of all, it is
often
impossible to drive home for lunch. It can be time-consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for
big
holidays.
Additionally
,
fast
food
is not popular in Russia.
So
you will
see
advertisements of the yogurt, coffee, dairy products and juice
instead
of restaurants and
fast
food
stands.
In conclusion
, I would like to
add
that in order to succeed in advertising campaign
especially
on the international market
company
must
know traditions, language and history of the country.
7Linking words, meeting the goal of 7 or more
5Repeated words, meeting the goal of 3 or fewer
3Mistakes