Nowadays, an increasing number of people are attracted to purchase products from large brands. There are some causes of this trend, and from my perspective, that development brings negative influences.
Some reasons can explain why the number of people who have the willingness to buy items from famous brands is climbing. One of the possible causes is the high reputation of those trademarks, which has been confirmed by previous customers. The reputation of a brand is one of the key elements to choose an item among a wide range of same-category products because it can build immediate trust in the mind of purchasers, especially those who have not experienced with brand items. This explanation partly explains why so many people tend to choose famous brands. Moreover, the exclusivity of products of well-known trademarks could also have captivated customers. For instance, jack fruits are most delicious when their trees are planted and harvested in Vietnam due to the country’s particular climate, so foreign people often have the desire to buy jack fruits from only Vietnamese brands.
I believe this phenomenon will potentially create detrimental effects. Firstly, local or smaller brands might meet difficulties with expanding or maintaining the businesses since the number of people buying products from those developing trademarks can decrease due to the trend. This can affect the market’s competitiveness between large and small trademarks, which might negatively influence the desire of bigger brands to continue to develop. Secondly, the existence of fake products that imitate large brands can potentially damage the market. Most items from big brands are costly, but fake goods usually charge for cheaper prices because of low-quality materials, but still keep the same appearance. Consequently, many unhealthy or unskilled customers might buy fake items, which can affect both the brand’s reputation and the purchaser’s comfort when using those things.
In conclusion, there are several reasons to explain the existence of the trend that more and more people choose items from famous brands. Personally, this development is hazardous.
Nowadays, an increasing number of
people
are attracted
to
purchase
products
from large
brands
. There are
some
causes of this trend, and from my perspective, that development brings
negative
influences.
Some
reasons can
explain
why the number of
people
who have the willingness to
buy
items
from
famous
brands
is climbing. One of the possible causes is the high reputation of those
trademarks
, which has
been confirmed
by previous customers. The reputation of a
brand
is one of the key elements to choose an
item
among a wide range of same-category
products
because
it can build immediate trust in the mind of purchasers,
especially
those who have not experienced with
brand
items
. This explanation partly
explains
why
so
many
people
tend to choose
famous
brands
.
Moreover
, the exclusivity of
products
of well-known
trademarks
could
also
have captivated customers.
For instance
, jack fruits are most delicious when their trees
are planted
and harvested in Vietnam due to the country’s particular climate,
so
foreign
people
often
have the desire to
buy
jack fruits from
only
Vietnamese brands.
I believe this phenomenon will
potentially
create detrimental effects.
Firstly
, local or smaller
brands
might
meet
difficulties with expanding or maintaining the businesses since the number of
people
buying
products
from those developing
trademarks
can decrease due to the trend. This can affect the market’s competitiveness between large and
small
trademarks
, which might
negatively
influence the desire of bigger
brands
to continue to develop.
Secondly
, the existence of fake
products
that imitate large
brands
can
potentially
damage the market. Most
items
from
big
brands
are costly,
but
fake
goods
usually
charge for cheaper prices
because
of low-quality materials,
but
still
keep
the same appearance.
Consequently
,
many
unhealthy or unskilled customers might
buy
fake
items
, which can affect both the
brand’s
reputation and the purchaser’s comfort when using those things.
In conclusion
, there are several reasons to
explain
the existence of the trend that more and more
people
choose
items
from
famous
brands
.
Personally
, this development is hazardous.