Technology has made shopping to assume a different approach due to the rising popularity of online vendors. It is the view of some people that e-commerce will cannibalize traditional stores in cities and towns. I completely disagree.
Admittedly, shopping online offers a great flexibility and convenience to customers as they can make all their purchases at the comfort of their home. This is essentially very important given the busy schedule that a lot of people have to contend with nowadays. Also, they do not have to spend long hours in traffic travelling to buy basic things such as groceries or electronic devices.
However, some people still consider visiting local stores to be better for many reasons. Firstly, they get to see the goods they are about to buy as it is. The pictures used to advertise online are sometimes deceitful and do not objectively portray the physical peculiarities of the product being displayed because the images are usually taken with high definition cameras.
In addition, the online vendors sometimes mix up people’s orders when delivering to customers. For example, I had a wedding to attend on a Saturday and needed to buy a pair of brown shoes to match with the other accessories I already had. I was made to pay for express delivery in order to have the shoes delivered to me before the ceremony. To my disappointment, I got a blue pair of shoes wrongly delivered to me and it was too late for me to make alternative arrangements. This would not have happened if I had visited a local store to pick up the footwear by myself.
To sum up, while online shopping gives customers great ease and comfort, it is very unlikely to lead to full closure of local shops. An ideal situation would be for vendors to offer both services so that consumers can decide on what channel they want to explore at every point in time.
Technology has made shopping to assume a
different
approach due to the rising popularity of
online
vendors. It is the view of
some
people
that e-commerce will cannibalize traditional stores in cities and towns. I completely disagree.
Admittedly
, shopping
online
offers a great flexibility and convenience to customers as they can
make
all their
purchases
at the comfort of their home. This is
essentially
very
important
given
the busy schedule that
a lot of
people
have to
contend with nowadays.
Also
, they do not
have to
spend long hours in traffic travelling to
buy
basic things such as groceries or electronic devices.
However
,
some
people
still
consider visiting local stores to be better for
many
reasons.
Firstly
, they
get
to
see
the
goods
they are about to
buy
as it is. The pictures
used
to advertise
online
are
sometimes
deceitful and do not
objectively
portray the physical peculiarities of the product
being displayed
because
the images are
usually
taken with high definition cameras.
In addition
, the
online
vendors
sometimes
mix up
people’s
orders when delivering to customers.
For example
, I had a wedding to attend on a Saturday and needed to
buy
a pair of brown shoes to match with the other accessories I already had. I
was made
to pay for express delivery in order to have the shoes delivered to me
before
the ceremony. To my disappointment, I
got
a blue pair of shoes
wrongly
delivered to me and it was too late for me to
make
alternative arrangements. This would not have happened if I had visited a local store to pick up the footwear by myself.
To sum up, while
online
shopping gives customers great
ease
and comfort, it is
very
unlikely to lead to full closure of local shops. An ideal situation would be for vendors to offer both services
so
that consumers can decide on what channel they want to explore at every point in time.