Dear Mr. Wright,
After the meeting that was hold at our corporation about discussing various marketing strategies for entering the European market and considering the advantages and disadvantages of each one of it, we agreed that in order to expand our sales there, the best options for us are to hire a top designer and stretch our brand.
By hiring a top designer we focus at producing a new range of smaller suitcases and shoulder bags aimed at businesspeople travelling in Europe and at rich, younger, fashion-conscious buyers, because we certainly know that European people pay high prices for luxurious goods if they like the design and it gives them status.
Our second strategy is to stretch the Hudson brand and by that we mean to put it on another products. Our vision is for the high-quality watches and jewellery, ones that fit with our brand image. To do that we plan to make an agreement with the Swiss manufacturers of these top of range products.
With all said, we would like to set up an online conference with you and your associates on Monday at 4p. m European time so we can discuss those strategies and hear your recommendations.
Looking forward talking with you.
Yours sincerely
Boryana Lazarova
CEO Hudson Corporation
Dear Mr. Wright,
After the meeting that was hold at our corporation about discussing various marketing strategies for entering the European market and considering the advantages and disadvantages of each one of it, we
agreed
that in order to expand our sales there, the best options for us are to hire a top designer and stretch our brand.
By hiring a top designer we focus at producing a new range of smaller suitcases and shoulder bags aimed at businesspeople travelling in Europe and at rich, younger, fashion-conscious buyers,
because
we
certainly
know that European
people
pay high prices for luxurious
goods
if they like the design and it gives them status.
Our second strategy is to stretch the Hudson brand and by that we mean to put it on another products. Our vision is for the high-quality
watches
and
jewellery
, ones that fit with our brand image. To do that we plan to
make
an agreement with the Swiss manufacturers of these top of range products.
With all said, we would like to set up an online conference with you and your associates on Monday at 4p.
m
European time
so
we can discuss those strategies and hear your recommendations.
Looking forward talking with you.
Yours
sincerely
Boryana
Lazarova
CEO Hudson Corporation