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Write a report researching about a cross-cultural strategy of a multinational colmpany

Write a report researching about a cross-cultural strategy of a multinational colmpany dDKmo
Customer of different cultures have different behaviors and attitudes toward the brand. Brands need to research about the target market well before implementing any project. Mush of this success can be attributed to focus on the total guest experience and the people employed to create that experience. Employees also influenced the company’s direction, as management included them in discussion about plans, decisions, strategies and concerns. Starbucks has created a strong service culture that fits well in China. Was able to leverage success in China to charge a 20% premium in those stores compared consumer perception of the brand and acceptance of the price premium in China
Customer of
This phrase/word is too simple and can be replaced with:
different
cultures have
This phrase/word is too simple and can be replaced with:
different
behaviors and attitudes toward the brand.

Brands need to research about the target market well
This phrase/word is too simple and can be replaced with:
before
implementing any project.

Mush of this success can
be attributed
to focus on the total guest experience and the
This phrase/word (depending on the context) can be potentially replaced with :
people
employed to create that experience.

Employees
also
influenced the
This phrase/word (depending on the context) can be potentially replaced with :
company
’s direction, as management included them in discussion about plans, decisions, strategies and concerns.

Starbucks has created a strong service culture that fits well in China.

Was able to leverage success in China to charge a 20% premium in those stores compared consumer perception of the brand and acceptance of the price premium in China
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IELTS essay Write a report researching about a cross-cultural strategy of a multinational colmpany

Essay
  American English
6 paragraphs
105 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 6.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
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    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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