There are 2 major reasons why an increasing number of people desire to buy branded items. Firstly, products from famous brands are synonymous with superior quality. A case in point is the Dior bag, which is favoured by most fashion lovers because of their premium leather and meticulous stitching lines. Hence, the consumption of branded goods brings about great satisfaction for their owners. Another factor making people love purchasing upmarket items is that the possession of these products can reflect one’s financial standing; this is because famous brands cost a fortune, which people with low or average income can not afford. For instance, Mercedes cars are price-tag at billions of VND so this car brand is suited to the rich dynamic. Together, the high-quality and desire for showing wealth lead more people to buy famous items.
For the reasons given above, I think this is a positive development. First, it functions as a motivation or goal for some people who would try their best and improve their living standard in order to satisfy their passion about a design brand. In addition, these prohibitive prices are the strategy that famous brands encourage customers in choosing their products. Taking Louis Vuttion as an example, this brand never goes on sale and if they have an inventory item they will burn it rather than decrease the price. And this helps this brand to popularize and raise brand awareness as the result of that more people will purchase their product.
There are 2 major reasons why an increasing number of
people
desire to
buy
branded items.
Firstly
,
products
from
famous
brands
are synonymous with superior quality. A case in point is the Dior bag, which is
favoured
by most fashion lovers
because
of their premium leather and meticulous stitching lines.
Hence
, the consumption of branded
goods
brings about great satisfaction for their owners. Another factor making
people
love
purchasing upmarket items is that the possession of these
products
can reflect one’s financial standing; this is
because
famous
brands
cost a fortune, which
people
with low or average income can not afford.
For instance
, Mercedes cars are price-tag at billions of VND
so
this car
brand
is suited
to the rich dynamic. Together, the high-quality and desire for showing wealth lead more
people
to
buy
famous
items.
For the reasons
given
above, I
think
this is a
positive
development.
First
, it functions as a motivation or goal for
some
people
who would try their best and
improve
their living standard in order to satisfy their passion about a design
brand
.
In addition
, these prohibitive prices are the strategy that
famous
brands
encourage customers in choosing their
products
. Taking Louis
Vuttion
as an example, this
brand
never goes on sale and if they have an inventory item they will burn it
rather
than decrease the price. And this
helps
this
brand
to popularize and raise
brand
awareness as the result of that more
people
will
purchase
their
product
.