Whether the appearance of more advertisements exerts a positive or negative impact is a matter of controversy. Some people reckon that the prevalence of commercials jeopardizes people’s budget, while others reckon that this trend boosts sales. I firmly think that the benefits of this development are more significant
On the one hand, It is undeniable that the surge in quantities of commercials exerts several undesirable impacts on both customers and businesses. First, it triggers consumer impulsive purchase behavior, leading to a huge waste of money. Taking my sister as a telling example, by watching numerous television commercials, she purchases a myriad of unnecessary things which jeopardises her own budget. Second, being overwhelmingly surrounded by advertisements causes a nuisance to people, especially when their favorite program is constantly being interrupted by irrelevant promotions. What’s more, Advertising might at the same time help businesses to increase their sales, yet, are also costly and thus could put a heavy financial burden on enterprises themselves.
On the other hand, I believe that the merits of the prevalence of adverts can negate the aforementioned drawbacks. First, the varied form of advertisements of the same products provides a lot of valuable information, which allows customers to compare among different brands. As a result, customers would be able to make better shopping choices and buy the optimal goods. Second, thanks to advertising, businesses can promote product images to everyone, leading to an increase in profit and sales. The “ share a coke campaign” perfectly exemplifies this example. By dint to this marketing strategy, Coca Cola has led to an increase not only in revenue but also brand awareness.
In conclusion, While the increasingly ubiquitous appearance of advertisements causes a huge waste of money to customers and businesses, I believe it is largely advantageous and thus we should promote the development of commercials.
Whether the appearance of more
advertisements
exerts a
positive
or
negative
impact is a matter of controversy.
Some
people
reckon that the prevalence of commercials jeopardizes
people
’s budget, while others reckon that this trend boosts sales. I
firmly
think
that the benefits of this development are more
significant
On the one hand, It is undeniable that the surge in quantities of commercials exerts several undesirable impacts on both
customers
and
businesses
.
First
, it triggers consumer impulsive
purchase
behavior, leading to a huge waste of money. Taking my sister as a telling example, by watching numerous television commercials, she
purchases
a myriad of unnecessary things which
jeopardises
her
own
budget. Second, being
overwhelmingly
surrounded by
advertisements
causes a nuisance to
people
,
especially
when their favorite program is
constantly
being interrupted
by irrelevant promotions. What’s more, Advertising might at the same time
help
businesses
to increase their sales,
yet
, are
also
costly and
thus
could put a heavy financial burden on enterprises themselves.
On the other hand
, I believe that the merits of the prevalence of adverts can negate the aforementioned drawbacks.
First
, the varied form of
advertisements
of the same products provides
a lot of
valuable information, which
allows
customers
to compare among
different
brands.
As a result
,
customers
would be able to
make
better shopping choices and
buy
the optimal
goods
. Second, thanks to advertising,
businesses
can promote product images to everyone, leading to an increase in profit and sales. The
“
share a coke campaign”
perfectly
exemplifies this example. By dint to this marketing strategy, Coca Cola has led to an increase not
only
in revenue
but
also
brand awareness.
In conclusion
, While the
increasingly
ubiquitous appearance of
advertisements
causes a huge waste of money to
customers
and
businesses
, I believe it is
largely
advantageous and
thus
we should promote the development of commercials.