Personally, there are some key strategies that company can deploy to regain the market share if they start losing. All of these ways have particular advantages, yet they are still risky for several reasons.
First of all, the most straightforward way to gain back market share is to cut prices. Companies hope that decreasing prices will attract customers away from opponents. This strategy is easy to be seen in big companies which have high economies of scale that allow them to operate at either a lower marginal cost than their competitors. In spite of the fact that the positive point is a higher market share, the margins per unit will be lower. Once prices decline, it can be hard to regain them, only if the company increases enough market share to drive its rival out of competition.
One of another way is to change advertising methods, including raising the budget or utilizing the power of the business brand. It depends on how well the business leader identify their facing issues because promoting approach can be very successful or it just a costly and wasted time process. For example, Coca-Cola was ranked as the leading carbonated soft drink company in the United States due to a wisely marketing strategy. In contrast, Pepsi - Coca Cola's market challenger - was ranked at a second place as facing the lack of ideals of promoting their products.
Last but not least, a company can renew its product to meet customer needs or to provide something new. This strategy can be combined with a price increase to introduce another aspect of differentiation or to position the company's offering as a premium product. Offering new or updated products can work in the short term, but if a company can no longer innovate and generate new and novel products that consumers will demand in the future, it will not have a lasting effect.
In conclusion, when a company loses its market share to a competitor, there are a few ways that they can try and gain it back. All of these strategies have their pros and cons and none are guaranteed to work, but they will start a company on the right path to becoming more competitive again. 
 Personally
, there are  
some
 key  
strategies
 that  
company
 can deploy to regain the  
market
  share
 if they  
start
 losing. All of these  
ways
 have particular advantages,  
yet
 they are  
still
 risky for several reasons. 
First of all
, the most straightforward  
way
 to gain back  
market
  share
 is to  
cut
  prices
.  
Companies
 hope that decreasing  
prices
 will attract customers away from opponents. This  
strategy
 is easy to be  
seen
 in  
big
  companies
 which have high economies of scale that  
allow
 them to operate at either a lower marginal cost than their competitors.  
In spite of
 the fact that the  
positive
 point is a higher  
market
  share
, the margins per unit will be  
lower
. Once  
prices
 decline, it can be  
hard
 to regain them,  
only
 if the  
company
 increases  
enough
  market
  share
 to drive its rival out of competition.
One of another  
way
 is to  
change
 advertising methods, including raising the budget or utilizing the power of the business brand. It depends on how well the business leader identify their facing issues  
because
 promoting approach can be  
very
 successful or it  
just
 a costly and wasted time process.  
For example
, Coca-Cola  
was ranked
 as the leading carbonated soft drink  
company
 in the United States due to a  
wisely
 marketing  
strategy
.  
In contrast
, Pepsi  
-
 Coca Cola's  
market
 challenger  
-
  was ranked
 at a second place as facing the lack of ideals of promoting their products.
Last  
but
 not least, a  
company
 can renew its  
product
 to  
meet
 customer needs or to provide something new. This  
strategy
 can  
be combined
 with a  
price
 increase to introduce another aspect of differentiation or to position the  
company
's offering as a premium  
product
. Offering new or updated  
products
 can work in the short term,  
but
 if a  
company
 can no longer innovate and generate new and novel  
products
 that consumers will demand in the future, it will not have a lasting effect. 
In conclusion
, when a  
company
 loses its  
market
  share
 to a competitor, there are a few  
ways
 that they can  
try and
 gain it back. All of these  
strategies
 have their pros and cons and none  
are guaranteed
 to work,  
but
 they will  
start
 a  
company
 on the right path to becoming more competitive again.