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What company do if they start to lose market share

What company do if they start to lose market share Q5yB1
Personally, there are some key strategies that company can deploy to regain the market share if they start losing. All of these ways have particular advantages, yet they are still risky for several reasons. First of all, the most straightforward way to gain back market share is to cut prices. Companies hope that decreasing prices will attract customers away from opponents. This strategy is easy to be seen in big companies which have high economies of scale that allow them to operate at either a lower marginal cost than their competitors. In spite of the fact that the positive point is a higher market share, the margins per unit will be lower. Once prices decline, it can be hard to regain them, only if the company increases enough market share to drive its rival out of competition. One of another way is to change advertising methods, including raising the budget or utilizing the power of the business brand. It depends on how well the business leader identify their facing issues because promoting approach can be very successful or it just a costly and wasted time process. For example, Coca-Cola was ranked as the leading carbonated soft drink company in the United States due to a wisely marketing strategy. In contrast, Pepsi - Coca Cola's market challenger - was ranked at a second place as facing the lack of ideals of promoting their products. Last but not least, a company can renew its product to meet customer needs or to provide something new. This strategy can be combined with a price increase to introduce another aspect of differentiation or to position the company's offering as a premium product. Offering new or updated products can work in the short term, but if a company can no longer innovate and generate new and novel products that consumers will demand in the future, it will not have a lasting effect. In conclusion, when a company loses its market share to a competitor, there are a few ways that they can try and gain it back. All of these strategies have their pros and cons and none are guaranteed to work, but they will start a company on the right path to becoming more competitive again.
Personally
, there are
some
key
strategies
that
company
can deploy to regain the
market
share
if they
start
losing. All of these
ways
have particular advantages,
yet
they are
still
risky for several reasons.

First of all
, the most straightforward
way
to gain back
market
share
is to
cut
prices
.
Companies
hope that decreasing
prices
will attract customers away from opponents. This
strategy
is easy to be
seen
in
big
companies
which have high economies of scale that
allow
them to operate at either a lower marginal cost than their competitors.
In spite of
the fact that the
positive
point is a higher
market
share
, the margins per unit will be
lower
. Once
prices
decline, it can be
hard
to regain them,
only
if the
company
increases
enough
market
share
to drive its rival out of competition.

One of another
way
is to
change
advertising methods, including raising the budget or utilizing the power of the business brand. It depends on how well the business leader identify their facing issues
because
promoting approach can be
very
successful or it
just
a costly and wasted time process.
For example
, Coca-Cola
was ranked
as the leading carbonated soft drink
company
in the United States due to a
wisely
marketing
strategy
.
In contrast
, Pepsi
-
Coca Cola's
market
challenger
-
was ranked
at a second place as facing the lack of ideals of promoting their products.

Last
but
not least, a
company
can renew its
product
to
meet
customer needs or to provide something new. This
strategy
can
be combined
with a
price
increase to introduce another aspect of differentiation or to position the
company
's offering as a premium
product
. Offering new or updated
products
can work in the short term,
but
if a
company
can no longer innovate and generate new and novel
products
that consumers will demand in the future, it will not have a lasting effect.

In conclusion
, when a
company
loses its
market
share
to a competitor, there are a few
ways
that they can
try and
gain it back. All of these
strategies
have their pros and cons and none
are guaranteed
to work,
but
they will
start
a
company
on the right path to becoming more competitive again.
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IELTS essay What company do if they start to lose market share

Essay
  American English
5 paragraphs
371 words
6.0
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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    Currently is not available
  • Meet the criteria
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