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Using points and examples from the lecture, explain how the characteristics of target customers affected marketing strategy for products v.1

Using points and examples from the lecture, explain how the characteristics of target customers affected marketing strategy for products v. 1
A lot of people are becoming bankrupt due to huge loans and over exhaustion of their credit cards these days, and to tackle this scenario, many people believe, borrowing huge amounts of money must be made very difficult. I personally have mixed opinions on this topic and feel the present rules of sanctioning loans or credit cards have their own benefits and drawbacks. Many people, especially younger ones who recently joined their first job are becoming the victims of bankruptcy in the present. The main reason for this is the easy availability of credit cards and loans from various banks with high credit limits, which are way far from their regular monthly salaries. The present guidelines for credit card or loan sanction are so broad that, even a person with a mediocre salary can borrow a huge sum of cash which he can hardly pay. For example, according to present rules and regulations, a person with a monthly salary of Rs. 15, 000 is eligible for a credit card with a maximum limit of Rs. 45, 000 which is 3 times his/her own monthly earning, and young people these days are getting used to the luxuries which they can't afford and are ending up with a huge debt, thus making it important to change the guidelines and making it difficult lending huge amounts of money. However, some people usually take huge loans due to some grave difficulties that they face, for example, paying the hospital bills of a severely ill family member, which is really costly and most of the middle class people can't afford them. So, utilizing the present loan sanctioning rules, one can procure enough cash to save his family member. Not only in the case medical bills, but also in other situations like paying college fees of their kids or starting up their own dream business etc. Hence, making it difficult to lend huge amounts of cash can be a curse to some people who are in desperate financial need. In conclusion, in my opinion, although, easy availability of huge loans and credit cards can have both advantages and disadvantages, but a change has to be brought in loan lending methods, which is, the cause of the loan should be considered and should be thoroughly assessed before sanctioning it.
This phrase/word is too simple and can be replaced with:
A lot of
You use this word too often, consider replacing it with
people
are becoming bankrupt due to
You use this word too often, consider replacing it with
huge
You use this word too often, consider replacing it with
loans
and over exhaustion of their
You use this word too often, consider replacing it with
credit
You use this word too often, consider replacing it with
cards
these days, and to tackle this scenario,
This phrase/word is too simple and can be replaced with:
many
You use this word too often, consider replacing it with
people
believe, borrowing
You use this word too often, consider replacing it with
huge
amounts of money
This phrase/word (depending on the context) can be potentially replaced with :
must
be made
This phrase/word is too simple and can be replaced with:
very
difficult. I
personally
have mixed opinions on this topic and feel the
You use this word too often, consider replacing it with
present
This phrase/word (depending on the context) can be potentially replaced with :
rules
of sanctioning
You use this word too often, consider replacing it with
loans
or
You use this word too often, consider replacing it with
credit
You use this word too often, consider replacing it with
cards
have their
This phrase/word (depending on the context) can be potentially replaced with :
own
benefits and drawbacks.

This phrase/word is too simple and can be replaced with:
Many
You use this word too often, consider replacing it with
people
,
especially
younger ones who recently
This phrase/word (depending on the context) can be potentially replaced with :
joined
their
first
job are becoming the victims of bankruptcy in the
You use this word too often, consider replacing it with
present
. The main reason for this is the easy availability of
You use this word too often, consider replacing it with
credit
You use this word too often, consider replacing it with
cards
and
You use this word too often, consider replacing it with
loans
from various banks with high
You use this word too often, consider replacing it with
credit
limits, which are way far from their regular monthly salaries. The
You use this word too often, consider replacing it with
present
guidelines for
You use this word too often, consider replacing it with
credit
You use this word too often, consider replacing it with
card
or
You use this word too often, consider replacing it with
loan
sanction are
This phrase/word is too simple and can be replaced with:
so
broad that, even a person with a mediocre salary can borrow a
You use this word too often, consider replacing it with
huge
sum of cash which he can hardly pay.
For example
, according to
You use this word too often, consider replacing it with
present
This phrase/word (depending on the context) can be potentially replaced with :
rules
and regulations, a person with a monthly salary of Rs. 15, 000 is eligible for a
You use this word too often, consider replacing it with
credit
You use this word too often, consider replacing it with
card
with a maximum limit of Rs. 45, 000 which is 3 times his/her
This phrase/word (depending on the context) can be potentially replaced with :
own
monthly earning, and young
You use this word too often, consider replacing it with
people
these days are getting
This phrase/word (depending on the context) can be potentially replaced with :
used
to the luxuries which they can't afford and are ending up with a
You use this word too often, consider replacing it with
huge
debt,
thus
making it
This phrase/word is too simple and can be replaced with:
important
to
This phrase/word (depending on the context) can be potentially replaced with :
change
the guidelines and making it difficult lending
You use this word too often, consider replacing it with
huge
amounts of money.

However
,
This phrase/word is too simple and can be replaced with:
some
You use this word too often, consider replacing it with
people
usually
take
You use this word too often, consider replacing it with
huge
You use this word too often, consider replacing it with
loans
due to
This phrase/word is too simple and can be replaced with:
some
grave difficulties that they face,
for example
, paying the hospital bills of a
severely
ill family member, which is
really
costly and most of the middle
This phrase/word (depending on the context) can be potentially replaced with :
class
You use this word too often, consider replacing it with
people
can't afford them.
This phrase/word is too simple and can be replaced with:
So
, utilizing the
You use this word too often, consider replacing it with
present
You use this word too often, consider replacing it with
loan
sanctioning
This phrase/word (depending on the context) can be potentially replaced with :
rules
, one can procure
This phrase/word is too simple and can be replaced with:
enough
cash to save his family member. Not
This phrase/word (depending on the context) can be potentially replaced with :
only
in the case medical bills,
This phrase/word is too simple and can be replaced with:
but
also
in other situations like paying college fees of their kids or starting up their
This phrase/word (depending on the context) can be potentially replaced with :
own
dream business etc.
Hence
, making it difficult to lend
You use this word too often, consider replacing it with
huge
amounts of cash can be a curse to
This phrase/word is too simple and can be replaced with:
some
You use this word too often, consider replacing it with
people
who are in desperate financial need.

In conclusion
, in my opinion, although, easy availability of
You use this word too often, consider replacing it with
huge
You use this word too often, consider replacing it with
loans
and
You use this word too often, consider replacing it with
credit
You use this word too often, consider replacing it with
cards
can have both advantages and disadvantages,
This phrase/word is too simple and can be replaced with:
but
a
This phrase/word (depending on the context) can be potentially replaced with :
change
This phrase/word is too simple and can be replaced with:
has to
be brought
in
You use this word too often, consider replacing it with
loan
lending methods, which is, the cause of the
You use this word too often, consider replacing it with
loan
should
be considered
and should be
thoroughly
assessed
This phrase/word is too simple and can be replaced with:
before
sanctioning it.
7Linking words, meeting the goal of 7 or more
7Repeated words, meeting the goal of 3 or fewer
7Mistakes

IELTS essay Using points and examples from the lecture, explain how the characteristics of target customers affected marketing strategy for products v. 1

Essay
  American English
4 paragraphs
382 words
7
Overall Band Score
Coherence and Cohesion: 7.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 7.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 7.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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