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two things that lie behind the craze for emotional involvement.

two things that lie behind the craze for emotional involvement. Kl9jN
Companies must try either to make products that a few people love or products that many people quite like. An attempt to do both will not produce obstacles and conflicts. Two things that lie behind the craze for emotional involvement. The first is overcapacity: if there are too many products in every market segment, and this means it is hard to get attention for anything ordinary. Marketing consultants argue that it is not enough for companies to make up their consumer goods just a little better. Instead of, they should make only remarkable things that will make consumers take notice. The second factor is the increased ability of consumers to communicate their views about products, either good or bad. According to some experts, the internet has increased by a factor of 10 the number of people and that one consumer can influence. Sometimes, companies take an advantage of this by using buzz marketing: they create a group of people who will generate enthusiasm for their products, for example by talking about them in our chat rooms.
This phrase/word (depending on the context) can be potentially replaced with :
Companies
This phrase/word (depending on the context) can be potentially replaced with :
must
try either to
You use this word too often, consider replacing it with
make
You use this word too often, consider replacing it with
products
that a few
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people
This phrase/word (depending on the context) can be potentially replaced with :
love
or
You use this word too often, consider replacing it with
products
that
This phrase/word is too simple and can be replaced with:
many
You use this word too often, consider replacing it with
people
quite like. An attempt to do both will not produce obstacles and conflicts. Two things that lie behind the craze for emotional involvement. The
first
is overcapacity: if there are too
This phrase/word is too simple and can be replaced with:
many
You use this word too often, consider replacing it with
products
in every market segment, and this means it is
This phrase/word (depending on the context) can be potentially replaced with :
hard
to
This phrase/word (depending on the context) can be potentially replaced with :
get
attention for anything ordinary. Marketing consultants argue that it is not
This phrase/word is too simple and can be replaced with:
enough
for
This phrase/word (depending on the context) can be potentially replaced with :
companies
to
You use this word too often, consider replacing it with
make
up their
You use this word too often, consider replacing it with
consumer
This phrase/word (depending on the context) can be potentially replaced with :
goods
This phrase/word is too simple and can be replaced with:
just
a
This phrase/word is too simple and can be replaced with:
little
better.
Instead
of, they should
You use this word too often, consider replacing it with
make
This phrase/word (depending on the context) can be potentially replaced with :
only
remarkable things that will
You use this word too often, consider replacing it with
make
You use this word too often, consider replacing it with
consumers
take notice. The second factor is the increased ability of
You use this word too often, consider replacing it with
consumers
to communicate their views about
You use this word too often, consider replacing it with
products
, either
This phrase/word (depending on the context) can be potentially replaced with :
good
or
This phrase/word (depending on the context) can be potentially replaced with :
bad
. According to
This phrase/word is too simple and can be replaced with:
some
experts, the internet has increased by a factor of 10 the number of
You use this word too often, consider replacing it with
people
and that one
You use this word too often, consider replacing it with
consumer
can influence.
This phrase/word (depending on the context) can be potentially replaced with :
Sometimes
,
This phrase/word (depending on the context) can be potentially replaced with :
companies
take an advantage of this by using buzz marketing: they create a group of
You use this word too often, consider replacing it with
people
who will generate enthusiasm for their
You use this word too often, consider replacing it with
products
,
for example
by talking about them in our chat rooms.
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IELTS essay two things that lie behind the craze for emotional involvement.

Essay
  American English
1 paragraphs
176 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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    Currently is not available
  • Meet the criteria
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