Nowadays, the trend of advertising that is the main drive of soaring sales of goods and inducing consumers to purchase what they do not actually need has been receiving a great deal of public attention. Although advertising has the power to entice people to buy unnecessary items, it shows the excess in modern society.
There are a number of reasons why advertisements have the power to boost sales. First, since advertising uses repetitive strategies on social media, customers will remember advertised products and feel prompted to shop. In fact, the internet and television support advertising in displaying goods at high frequency, making consumers able find an excuse to shop. Second, by paying the large amount of money to celebrities for branding endorsement, advertisers have made it easier for the majority of people to go shopping than ever before, especially the youth. This means that brand representatives will attract a large number of loyal fans who are willing to spend money buying products advertised by their idols, leading to buying-craze as a result.
Unarguably, high sales reflect the unrealistic demand of society. First, customers are often tempted by glossy images and promises of advertising, they are inclined to make an impulsive purchase on unnecessary commodities. For example, one still tends to upgrade mobile phones with the latest and cutting-edge versions, even though his current phone is still in the usable condition, wasting a great deal of unnecessary money, and beyond that, making the environment contaminated for waste. Second, by targeting customers who are doubtful and worried about their health, advertising will offer functional products to them. In fact, these people have no real need for these goods, but they are induced to buy due to lacking of knowledge in these areas.
In conclusion, the power of advertising has made the flow of goods accessible to the market, benefiting both producers and consumers. However, high sales reflect a problem that is a virtual need of society and produces a range of problems as mentioned above.
Nowadays, the trend of advertising
that is
the main drive of soaring
sales
of
goods
and inducing consumers to
purchase
what they do not actually need has been receiving a great deal of public attention. Although advertising has the power to entice
people
to
buy
unnecessary items, it
shows
the excess in modern society.
There are a number of reasons why advertisements have the power to boost
sales
.
First
, since advertising
uses
repetitive strategies on social media, customers will remember advertised products and feel prompted to shop. In fact, the internet and television support advertising in displaying
goods
at high frequency, making consumers able find an excuse to shop. Second, by paying the large amount of money to celebrities for branding endorsement, advertisers have made it easier for the majority of
people
to go shopping than ever
before
,
especially
the youth. This means that brand representatives will attract
a large number of
loyal fans who are willing to spend money buying products advertised by their idols, leading to buying-craze
as a result
.
Unarguably
, high
sales
reflect the unrealistic demand of society.
First
, customers are
often
tempted by glossy images and promises of advertising, they
are inclined
to
make
an impulsive
purchase
on unnecessary commodities.
For example
, one
still
tends to upgrade mobile phones with the latest and cutting-edge versions,
even though
his
current
phone is
still
in the usable condition, wasting a great deal of unnecessary money, and beyond that, making the environment contaminated for waste. Second, by targeting customers who are doubtful and worried about their health, advertising will offer functional products to them. In fact, these
people
have no real need for these
goods
,
but
they
are induced
to
buy
due to lacking of knowledge in these areas.
In conclusion
, the power of advertising has made the flow of
goods
accessible to the market, benefiting both producers and consumers.
However
, high
sales
reflect a problem
that is
a virtual need of society and produces a range of problems as mentioned above.