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Today, businesses often emphasize in their advertisements that their products are somehow new. Why is this? Do you think this is a positive or negative event?

Today, businesses often emphasize in their advertisements that their products are somehow new. Why is this? Do you think this is a positive or negative event? 7pwjk
IELTS Writing Assignment 2 Companies often advertise their products as having new features. This is because product differentiation is often very important to convince consumers to buy. This is an advanced development because it leads to more informed consumers. The motivation of advertisers to emphasize product innovation is to persuade consumers to purchase the specified products. By explaining the specifics of the product, consumers can be sure that they will buy it. This is because they know that the product shown is better than others. For example, every time Apple releases a new version of its I-phone, its new features are clearly presented to potential buyers. This emphasizes the value you get from upgrading your phone to the latest version of the Apple brand, which increases the likelihood of a purchase. This is a very beneficial event for consumers as they become a more informed customer. By being aware of the unique and new features of the product, smart consumers can compare the product and choose the exact product that best suits their unique conditions. For example, I bought an I-phone 12 because I saw that it has the highest camera resolution among all the phones currently available. Buying this phone as an amateur photographer allows me to take the best pictures using my smartphone and this feature is worth the high price for me. In short, companies choose to advertise new features of their products to convince buyers to buy their products. This is a very constructive phenomenon as it leads consumers with more information to make better purchasing decisions.
IELTS Writing Assignment 2

This phrase/word (depending on the context) can be potentially replaced with :
Companies
This phrase/word is too simple and can be replaced with:
often
advertise their
You use this word too often, consider replacing it with
products
as having
You use this word too often, consider replacing it with
new
features. This is
This phrase/word is too simple and can be replaced with:
because
You use this word too often, consider replacing it with
product
differentiation is
This phrase/word is too simple and can be replaced with:
often
This phrase/word is too simple and can be replaced with:
very
This phrase/word is too simple and can be replaced with:
important
to convince
You use this word too often, consider replacing it with
consumers
to
This phrase/word (depending on the context) can be potentially replaced with :
buy
. This is an advanced development
This phrase/word is too simple and can be replaced with:
because
it leads to more informed consumers.

The motivation of advertisers to emphasize
You use this word too often, consider replacing it with
product
innovation is to persuade
You use this word too often, consider replacing it with
consumers
to
This phrase/word (depending on the context) can be potentially replaced with :
purchase
the specified
You use this word too often, consider replacing it with
products
. By explaining the specifics of the
You use this word too often, consider replacing it with
product
,
You use this word too often, consider replacing it with
consumers
can be sure that they will
This phrase/word (depending on the context) can be potentially replaced with :
buy
it. This is
This phrase/word is too simple and can be replaced with:
because
they know that the
You use this word too often, consider replacing it with
product
shown is better than others.
For example
, every time Apple releases a
You use this word too often, consider replacing it with
new
version of its I-phone, its
You use this word too often, consider replacing it with
new
features are
clearly
presented to potential buyers. This emphasizes the value you
This phrase/word (depending on the context) can be potentially replaced with :
get
from upgrading your phone to the latest version of the Apple brand, which increases the likelihood of a
This phrase/word (depending on the context) can be potentially replaced with :
purchase
.

This is a
This phrase/word is too simple and can be replaced with:
very
beneficial
This phrase/word (depending on the context) can be potentially replaced with :
event
for
You use this word too often, consider replacing it with
consumers
as they become a more informed customer. By being aware of the unique and
You use this word too often, consider replacing it with
new
features of the
You use this word too often, consider replacing it with
product
, smart
You use this word too often, consider replacing it with
consumers
can compare the
You use this word too often, consider replacing it with
product
and choose the exact
You use this word too often, consider replacing it with
product
that best suits their unique conditions.
For example
, I
This phrase/word (depending on the context) can be potentially replaced with :
bought
an I-phone 12
This phrase/word is too simple and can be replaced with:
because
I
This phrase/word (depending on the context) can be potentially replaced with :
saw
that it has the highest camera resolution among all the phones
currently
available. Buying this phone as an amateur photographer
This phrase/word (depending on the context) can be potentially replaced with :
allows
me to take the best pictures using my smartphone and this
You use this word too often, consider replacing it with
feature
is worth the high price for me.

In short,
This phrase/word (depending on the context) can be potentially replaced with :
companies
choose to advertise
You use this word too often, consider replacing it with
new
features of their
You use this word too often, consider replacing it with
products
to convince buyers to
This phrase/word (depending on the context) can be potentially replaced with :
buy
their
You use this word too often, consider replacing it with
products
. This is a
This phrase/word is too simple and can be replaced with:
very
constructive phenomenon as it leads
You use this word too often, consider replacing it with
consumers
with more information to
This phrase/word (depending on the context) can be potentially replaced with :
make
better purchasing decisions.

IELTS essay Today, businesses often emphasize in their advertisements that their products are somehow new. Why is this? Do you think this is a positive or negative event?

Essay
  American English
4 paragraphs
261 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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