These two articles are about digital advertising. The two articles contradicts each with the first article shedding some positive light one digital advertising and the second article showing negative public opinions about it.
In the first article, the writer talks about the importance of outdoor advertising and that digital advertising is a metamorphosis of it that is both cheaper and more exciting. I share the same view as the writer and believe that digital advertising has replaced outdoor marketing. With digital advertisements, there are endless possibilities of what can be displayed to the targeted consumers. Change could be done easily as it is programmable and with just a click of a mouse, another advertisement could be displayed.
In the second article, there is criticism towards current digital advertisements. By comparing digital advertising to traditional outdoor advertising, the writer claims that digital advertising is much disturbing compared to its predecessor, which could be ignored easily. The writer has a point here, but I would like to point out that this is only held true for people who don’t find value in these advertisements. Sometimes, these advertisements introduce people to things they didn’t know exist and help them find the products they needed. Furthermore, digital advertising is friendlier to the environment as the media it displays on is reusable and repairable, unlike traditional posters that need to be reprinted time and time again which waste paper.
In summary, these two reflects two sides of digital advertising. On one hand, it is a new and exciting method of advertisement; on the other hand, the facts it is bright and will remain permanently at a certain location could disturb some people
These two
articles
are about digital advertising. The two
articles
contradicts each with the
first
article
shedding
some
positive
light one digital advertising and the second
article
showing
negative
public opinions about it.
In the
first
article
, the
writer
talks about the importance of outdoor advertising and that digital advertising is a metamorphosis of it
that is
both cheaper and more exciting. I share the same view as the
writer
and believe that digital advertising has replaced outdoor marketing. With digital
advertisements
, there are endless possibilities of what can
be displayed
to the targeted consumers.
Change
could
be done
easily
as it is programmable and with
just
a click of a mouse, another
advertisement
could
be displayed
.
In the second
article
, there is criticism towards
current
digital
advertisements
. By comparing digital advertising to traditional outdoor advertising, the
writer
claims that digital advertising is much disturbing compared to its predecessor, which could be
ignored
easily
. The
writer
has a point here,
but
I would like to point out that this is
only
held true for
people
who don’t find value in these
advertisements
.
Sometimes
, these
advertisements
introduce
people
to things they didn’t know exist and
help
them find the products they needed.
Furthermore
, digital advertising is friendlier to the environment as the media it displays on is reusable and repairable, unlike traditional posters that need to
be reprinted
time and time again which waste paper.
In summary,
these two reflects
two sides of digital advertising. On one hand, it is a new and exciting method of
advertisement
;
on the other hand
, the facts it is bright and will remain
permanently
at a certain location could disturb
some
people