Tourism and travel dates back to ancient times. The first guest houses, taverns and the Olympic Games were the forefathers of the current concept of tourism. It grew and developed, became popular or stopped activities. But today the tourism industry is an important part of the economy of any country. Being an intangible, prepaid resource, it has its own subtleties and sides. One of them is advertising and results. Moreover, in these two aspects, social networks play a major role today. Let's take a closer look at what I mean.
Advertising in tourism activities is a kind of artistic image that represents a particular tour or service and is conveyed with the help of such attractive elements as beautiful photos (in the press) or videos (on television), created with the aim of increasing demand. Social networks are considered to be the most popular advertising distribution channel. Therefore, today it is an integral part of the hospitality industry.
For example, according to statistics, more than half of the population use social networks, about 54%. And every day a person spends about two and a half hours there. It is a huge platform with a large number of instant messengers in which anyone can distribute anything and for any purpose.
The result of tourist activity is a tour product, as well as the emotions and memories of the tourist that remain associated with it. Such memories are photographs, videos, recordings, etc. This is where social networks reappear, where we can share impressions with others or leave them as a keepsake.
Thus, although tourism can exist without social networks, as it did 20 years ago, now we can not longer imagine one without the other. They turned out to be interconnected and only in the future we will know whether it is good or bad.
Tourism
and travel dates back to ancient times. The
first
guest
houses
, taverns and the Olympic Games were the forefathers of the
current
concept of
tourism
. It grew and developed, became popular or
stopped
activities.
But
today
the
tourism
industry is an
important
part of the economy of any country. Being an intangible, prepaid resource, it has its
own
subtleties and sides. One of them is advertising and results.
Moreover
, in these two aspects,
social
networks
play a major role
today
.
Let
's take a closer look at what I mean.
Advertising in
tourism
activities is a kind of artistic image that represents a particular tour or service and
is conveyed
with the
help
of such attractive elements as
beautiful
photos (in the press) or videos (on television), created with the aim of increasing demand.
Social
networks
are considered
to be the most popular advertising distribution channel.
Therefore
,
today
it is an integral part of the hospitality industry.
For example
, according to statistics, more than half of the population
use
social
networks
, about 54%. And every day a person spends about two and a half hours there. It is a huge platform with
a large number of
instant messengers in which anyone can distribute anything and for any purpose.
The result of tourist activity is a tour product,
as well
as the emotions and memories of the tourist that remain associated with it. Such memories are photographs, videos, recordings, etc. This is where
social
networks
reappear, where we can share impressions with others or
leave
them as a keepsake.
Thus
, although
tourism
can exist without
social
networks
, as it did 20 years ago,
now
we can not longer imagine one without the other. They turned out to
be interconnected
and
only
in the future we will know whether it is
good
or
bad
.