It is thought by many that products nowadays are being sold because of the powerful advertisings that are held. However, these sold goods do not reflect the need of society.
This essay agrees with this concept due to the high marketing budgets spent and the emergence of e-marketing.
The amount of money spent on marketing for a product is very high compared to how much this product is needed by the consumer. Loads of cash are used to persuade potential customers to buy a product using the effect of celebrity endorsements. This strategy is convincing and the consumers always fall for it. For example, Nike has spent more than 2 million dollars to market hideous shoes partnering with Miley Cyrus which led the sales to skyrocket.
On the other hand, the rise of the e-marketing has made the whole advertising easier and more accessible. Nowadays, companies can reach every client through the internet through their account on social media as those sites keep records of each registered person's interests. Therefore, these marketing strategies have been more effective than the usual advertising methods. For example, once I searched for a car to rent and by the time I was finished, my Facebook account was filled with ads of rental car companies.
In conclusion, people these days buy goods based on who and what influenced them through advertising and not by how much they need them due to the abundant amount of money spent on marketing and the easy access to all potential consumers through internet ads.
It is
thought
by
many
that
products
nowadays are
being sold
because
of the powerful
advertisings
that
are held
.
However
, these sold
goods
do not reflect the need of society.
This essay
agrees
with this concept due to the high
marketing
budgets
spent
and the emergence of e-marketing.
The amount of money
spent
on
marketing
for a
product
is
very
high compared to how much this
product
is needed
by the consumer. Loads of cash are
used
to persuade potential customers to
buy
a
product
using the effect of celebrity endorsements. This strategy is convincing and the consumers always fall for it.
For example
, Nike has
spent
more than 2 million dollars to market hideous shoes partnering with Miley Cyrus which led the sales to skyrocket.
On the other hand
, the rise of the e-marketing has made the whole advertising easier and more accessible. Nowadays,
companies
can reach every client
through
the internet
through
their account on social media as those sites
keep
records of each registered person's interests.
Therefore
, these
marketing
strategies have been more effective than the usual advertising methods.
For example
, once I searched for a car to rent and by the time I
was finished
, my Facebook account
was filled
with ads of rental car
companies
.
In conclusion
,
people
these days
buy
goods
based on who and what influenced them
through
advertising and not by how much they need them due to the abundant amount of money
spent
on
marketing
and the easy access to all potential consumers
through
internet ads.
7Linking words, meeting the goal of 7 or more
7Repeated words, meeting the goal of 3 or fewer
7Mistakes