It has become a norm that a great number of athletes have partaken various product promotion campaigns of sports companies. I personally think the advantages of this trend outnumber its disadvantages, which will be discussed in the following essay.
To begin with, there are several advantages of inviting well-known sports people to become ambassadors for sports products. Firstly, the appearance of those athletes can help guarantee the quality of the products, thanks to their profession’s achievements and public influence. Before advertising any footwears or clothes, sports players are sponsored the items to test if the products are good. If they say something exaggerate or sugarcoat the items. It would harm the prestige of both players and companies.
Secondly, beyond the commercial purpose, renown athletes promoting sports items would encourage people to do more sports and become healthier. People would feel more motivated whey they see their favourite footballer like David Beckham on TV talking about his preference of footwear for playing football. Additionally, each sports enterprise has its own sport-related mottos that they want to deliver to the public, such as “Just do it” by Nike. It would be more meaningful and powerful if they collaborate with like-minded people in the field, mostly sports players, to send the messages to the public.
This is not to say that there are no drawbacks of this approach. Some companies invite athletes to advertise their products for the mere profit purpose, while some sportsmen partake promotion events to benefit their fame only. This is a very fine line between profit, fame and moral compass as well as responsibility. As a result, both players and companies should be aware of their responsibilities which drive them to do the right things for their careers and society.
In general, I believe that there are more advantages than disadvantages when athletes advertise sports products. Not only has this trend benefitted the enterprises and the players in terms of popularity and sale, it has also boosted the well-being of the public by delivering positive messages about sports and healthy lifestyle.
It has become a norm that a great number of
athletes
have partaken various
product
promotion campaigns of
sports
companies
. I
personally
think
the advantages of this trend outnumber its disadvantages, which will
be discussed
in the following essay.
To
begin
with, there are several advantages of inviting well-known
sports
people
to become ambassadors for
sports
products
.
Firstly
, the appearance of those
athletes
can
help
guarantee the quality of the
products
, thanks to their profession’s achievements and public influence.
Before
advertising any
footwears
or clothes,
sports
players
are sponsored
the items to
test
if the
products
are
good
. If they say something exaggerate or sugarcoat the items. It would harm the prestige of both
players
and
companies
.
Secondly
, beyond the commercial purpose, renown
athletes
promoting
sports
items would encourage
people
to do more
sports
and become healthier.
People
would feel more motivated whey they
see
their
favourite
footballer like David Beckham on TV talking about his preference of footwear for playing football.
Additionally
, each
sports
enterprise has its
own
sport-related mottos that they want to deliver to the public, such as “
Just
do it” by Nike. It would be more meaningful and powerful if they collaborate with like-minded
people
in the field,
mostly
sports
players
, to
send
the messages to the public.
This is not to say that there are no drawbacks of this approach.
Some
companies
invite
athletes
to advertise their
products
for the mere profit purpose, while
some
sportsmen partake promotion
events
to benefit their fame
only
. This is a
very
fine line between profit, fame and moral compass
as well
as responsibility.
As a result
, both
players
and
companies
should be aware of their responsibilities which drive them to do the right things for their careers and society.
In general
, I believe that there are more advantages than disadvantages when
athletes
advertise
sports
products
. Not
only
has this trend
benefitted
the enterprises and the
players
in terms of popularity and sale, it has
also
boosted the well-being of the public by delivering
positive
messages about
sports
and healthy lifestyle.