Purpose: The researchers looked for introductory proof for hypothesis that being rejected (ignored) prompts low (high) construal levels and the impacts of construal level on preference for visual or verbal portrayals
- Participants and methods: 204 undergraduates students from an American college was randomly allotted to one of four retail exclusion conditions, including rejected, ignored, accepted, or no-scenario control experimental and to be expected to respond to several questions measuring their perception psychological distance to the experience, a manipulation check of retail exclusion, and alternative explanations by using Likert scale
- Finding: The research found that rejected (ignored) retail exclusion s seen as increasingly proximal (distant), initiates lower (higher) construal levels and carries over to preferences for visual (textual) coupon codes. In addition, the powerful feeling of customer would be significantly dampened when they feel being rejected (ignored) by frontline staff judging their capacity to purchase or their financial standing.
Purpose: The researchers looked for introductory proof for hypothesis that being
rejected
(
ignored
) prompts low (high) construal levels and the impacts of construal level on preference for visual or verbal portrayals
-
Participants and methods: 204 undergraduates students from an American college was
randomly
allotted to one of four retail exclusion conditions, including
rejected
,
ignored
,
accepted
, or no-scenario control experimental and to be
expected
to respond to several questions measuring their perception psychological distance to the experience, a manipulation
check
of retail exclusion, and alternative explanations by using
Likert
scale
-
Finding: The research found that
rejected
(
ignored
) retail exclusion s
seen
as
increasingly
proximal (distant), initiates lower (higher) construal levels and carries over to preferences for visual (textual) coupon codes.
In addition
, the powerful feeling of customer would be
significantly
dampened when they feel being
rejected
(
ignored
) by
frontline
staff judging their capacity to
purchase
or their financial standing.