The increasingly ubiquitous appearance of advertisements has proven useful to the global economy. However, asides from some evident advantages to consumers and businesses around the globe being considered followingly, the growth of this innately deceptive marketing tool can still bring about bad shopping habits to the general population.
On the one hand, advertisements being more embedded in everyday life can greatly facilitate product promotions for businesses. As reaching a larger pool of audience becomes increasingly viable to brands, customers also benefit from a resultant wider range of merchandises, possibly allowing them to make wiser choices by comparing between different brands and their varied qualities. Consequently, by enhancing the shopping experiences for consumers, and enabling businesses with better access to promote their products, this constant growth in advertisements ultimately increases sales, business competitions and thus, creating possibilities for economic growth.
On the other hand, it is inevitable that advertisement gaining traction will lead to it being overused. The core of this marketing tool is to persuade consumers to buy a product or service; therefore, its overly widespread presence could lead to unnecessary products being promoted. Employing redundant advertising, of which the popularity is steadily growing, could consequently bombard consumers with useless information. Being overwhelmingly surrounded by varied forms of advertisements of the same product, in addition, tends to deteriorate one’s decision making abilities when it comes to choosing the proper goods. Alternatively, when being exposed to thousands of advertisements on a daily basis, consumers may fail into the trap of buying unnecessary products because of the manipulative nature of advertising, thus giving rise to bad shopping habits.
In conclusion, although the expansion of advertising serves as an incentive for further economic development, it can alter consumer behaviors in a way that often encourages excessive consumption.
The
increasingly
ubiquitous appearance of
advertisements
has proven useful to the global economy.
However
, asides from
some
evident advantages to
consumers
and
businesses
around the globe
being considered
followingly
, the growth of this
innately
deceptive marketing tool can
still
bring about
bad
shopping habits to the general population.
On the one hand,
advertisements
being more embedded in everyday life can
greatly
facilitate
product
promotions for
businesses
. As reaching a larger pool of audience becomes
increasingly
viable to brands, customers
also
benefit from a resultant wider range of merchandises,
possibly
allowing them to
make
wiser choices by comparing between
different
brands and their varied qualities.
Consequently
, by enhancing the shopping experiences for
consumers
, and enabling
businesses
with better access to promote their
products
, this constant growth in
advertisements
ultimately
increases sales,
business
competitions and
thus
, creating possibilities for economic growth.
On the other hand
, it is inevitable that
advertisement
gaining traction will lead to it
being overused
. The core of this marketing tool is to persuade
consumers
to
buy
a
product
or service;
therefore
, its
overly
widespread presence could lead to unnecessary
products
being promoted
. Employing redundant advertising, of which the popularity is
steadily
growing, could
consequently
bombard
consumers
with useless information. Being
overwhelmingly
surrounded by varied forms of
advertisements
of the same
product
,
in addition
, tends to deteriorate one’s
decision making
abilities when it
comes
to choosing the proper
goods
.
Alternatively
, when
being exposed
to thousands of
advertisements
on a daily basis,
consumers
may fail into the trap of buying unnecessary
products
because
of the manipulative nature of advertising,
thus
giving rise to
bad
shopping habits.
In conclusion
, although the expansion of advertising serves as an incentive for
further
economic development, it can alter
consumer
behaviors in a way that
often
encourages excessive consumption.