Advertising is well – known as a method of promotion. It is a method used by corporations to introduce their products and services to the market, attract the eye of consumers and increase sales. Critics of advertising argue that this is the only way of increasing sales of some products, inducing consumers to purchase what they do not need in their daily lives. From my personal perspective, this contention is self – evident. In the next few paragraphs, I will discuss this statement in detail.
Advertisement conquers the audience mainly by sending them the message they are unaware of specific brands or products. And this can lead to a situation where the customers make wrong decisions to purchase the things they do not need. The advertisements related to medicine, dietary supplement and other life-enhancing products provide a typical example. Targeting the buyers who are worried about health, advertisers have sought to encourage them to think that they are threatened by such problems like malnutrition or dysfunctioning of any of their body parts. Due to lack of knowledge in this field, the audience will rush to purchase the advertised products. Such cases are ever-present.
Advertising also works to create a best – seller image for a newly – marketed product. The audiences are tempted to buy it in the hope that they can become participants of a fad. It is not uncommon that cell phone users replace their phones every year, although the phone they have abandoned is still in usable conditions. They might not need to make purchases frequently, but advertising spurs them to do so. Advertisers too, often misuse the power of advertising.
Although the presence of advertisements spread knowledge about the latest tecnological inventions, more often than not, they only create a hole in the pocket.
In conclusion, people should stay alert to the influence, advertisements have on their decision-making process. As indicated above, advertising usually has twisted information about what products contain, or how a product is flavoured, thereby driving people to make insensible decisions.
Advertising is well
–
known as a method of promotion. It is a method
used
by corporations to introduce their
products
and services to the market, attract the eye of consumers and increase sales. Critics of advertising argue that this is the
only
way of increasing sales of
some
products
, inducing consumers to
purchase
what they do not need in their daily
lives
. From my personal perspective, this contention is
self – evident
. In the
next
few paragraphs, I will discuss this statement in detail.
Advertisement conquers the audience
mainly
by sending them the message they are unaware of specific brands or
products
. And this can lead to a situation where the customers
make
wrong
decisions to
purchase
the things they do not need. The advertisements related to medicine, dietary supplement and other life-enhancing
products
provide a typical example. Targeting the buyers who
are worried
about health, advertisers have sought to encourage them to
think
that they
are threatened
by such problems like malnutrition or
dysfunctioning
of any of
their body parts. Due to lack of knowledge in this field, the audience will rush to
purchase
the advertised
products
. Such cases are ever-present.
Advertising
also
works to create
a
best
–
seller image for a
newly
–
marketed
product
. The audiences
are tempted
to
buy
it in the hope that they can become participants of a fad. It is not uncommon that cell phone users replace their phones every year, although the phone they have abandoned is
still
in usable conditions. They might not need to
make
purchases
frequently
,
but
advertising spurs them to do
so
. Advertisers too,
often
misuse the power of advertising.
Although the presence of advertisements spread knowledge about the latest
tecnological
inventions, more
often
than not, they
only
create a hole in the pocket.
In conclusion
,
people
should stay alert to the influence, advertisements have on their decision-making process. As indicated above, advertising
usually
has twisted information about what
products
contain, or how a
product
is
flavoured
, thereby driving
people
to
make
insensible decisions.