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The diagram below gives information about household car ownership in Britian from 1971 to 2003 v.1

The diagram below gives information about household car ownership in Britian from 1971 to 2003 v. 1
It is argued by many that the techniques used by some companies to advertise their products are flawed and deceptive and should be discontinued. This essay agrees with the above assertion because most advertisers work with unauthentic people or items and play on peoples weaknesses in their adverts. These points will be elaborated in the preceding paragraphs The first point in support of this assertion is that most of the people or items used in these adverts are inauthentic and thus leads to a deception of consumers. Alcoholic beverage companies most of the time does not enlist their customers in their adverts, however, in a bid to make their products enticing, they hire very young, attractive individuals who might even not consume their products. Another example is hair product sellers who engage the services of models who already have long, healthy hair or the hair characteristic they claim comes from their products. These are a few of the ways in which companies deceive us in order to sell their products. The second point is that most of these advertisers play on people’s self-esteem and need for acceptance in their market. For instance, most products are offered to the consumer as the tool that will raise their status and make them accepted in society. For example, some car adverts present the idea that having a particular car is what will raise your self-worth and give you more friends. Even cigarette brands tell people that they will fit in with the crowd and be more hip if they smoke their brand. To conclude, most adverts do not present the true picture of their products or people who use their products in addition to playing on people’s weaknesses to sell their products.
It
is argued
by
many
that the techniques
used
by
some
companies
to advertise their
products
are flawed
and deceptive and should
be discontinued
. This essay
agrees
with the above assertion
because
most advertisers work with unauthentic
people
or items and play on
peoples
weaknesses in their adverts. These points will
be elaborated
in the preceding
paragraphs


The
first
point in support of this assertion is that most of the
people
or items
used
in these adverts are inauthentic and
thus
leads to a deception of consumers. Alcoholic beverage
companies
most of the time does not enlist their customers in their adverts,
however
, in a bid to
make
their
products
enticing, they hire
very
young, attractive individuals
who
might even not consume their
products
. Another example is hair
product
sellers
who
engage the services of models
who
already have long, healthy hair or the hair characteristic they claim
comes
from their
products
. These are a few of the ways in which
companies
deceive us in order to sell their products.

The second point is that most of these advertisers play on
people’s
self-esteem and need for acceptance in their market.
For instance
, most
products
are offered
to the consumer as the tool that will raise their status and
make
them
accepted
in society.
For example
,
some
car adverts present the
idea
that having a particular car is what will raise your self-worth and give you more friends. Even cigarette brands
tell
people
that they will fit in with the crowd and be more hip if they smoke their brand.

To conclude
, most adverts do not present the true picture of their
products
or
people
who
use
their
products
in addition
to playing on
people’s
weaknesses to sell their
products
.
7Linking words, meeting the goal of 7 or more
7Repeated words, meeting the goal of 3 or fewer
7Mistakes
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IELTS essay The diagram below gives information about household car ownership in Britian from 1971 to 2003 v. 1

Essay
  American English
4 paragraphs
289 words
7
Overall Band Score
Coherence and Cohesion: 7.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 7.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 7.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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