the chart below give information about travel to and from the UK, and about the most popular countries for UK residents to visit. v.1
the chart below give information about travel to and from the UK, and about the most popular countries for UK residents to visit. v. 1
It is often observed that athletes nowadays is becoming famous not only in the battlefield, but also on commercials. As we can see, sport players are now often being a representative of one brand because of the consumer behaviour that tend to trust brand more when it is influenced by similar faces. This essay will discuss about the advantage and disadvantage of athletes becoming the ambassador of a brand.
To begin with, I agree that being a model in one advertisement could bring more benefit than only focusing themselves in one job, that are sport players. Talking about the money, being a representative face in one advertisement surely brings a big value of cash for the athletes. Not only bring advantages for the athletes, for the company, brand usually picks one ambassador, which really align with the product usage and the brand communication. For example, we can see Christiano Ronaldo appeared on NIKE commercial video. A storyline in the video represented NIKE shoes as a suitable product for soccer players. Christiano Ronaldo did the endorsement of the product looks genuine. It succeeds increasing sales and NIKE brand awareness.
In contrast, the over-commercialization of the athletes could bring distraction for them in the game play. In other words, they might feel devastate with their side-jobs as a model and being unfocused with any important match they have to put their best effort on. This commercialism could bring a "boomerang" for the club.
The conclusion is, the advertisement of sport players is good for the sport industry, both for the athletes, the brand, and also the club, but may be dangerous for the athletes in becoming tired and lose excitement for the game. To minimize its disadvantage, the coach can look after the players and make sure they have good stamina before every match.
It is
often
observed that
athletes
nowadays is becoming
famous
not
only
in the battlefield,
but
also
on commercials. As we can
see
,
sport
players
are
now
often
being a representative of one
brand
because
of the consumer
behaviour
that tend to trust
brand
more when it
is influenced
by similar faces. This essay will
discuss about the
advantage and disadvantage of
athletes
becoming the ambassador of a brand.
To
begin
with, I
agree
that being a model in one advertisement could
bring
more benefit than
only
focusing themselves in one job, that are
sport
players
. Talking about the money, being a representative face in one advertisement
surely
brings
a
big
value of cash for the
athletes
. Not
only
bring
advantages for the
athletes
, for the
company
,
brand
usually
picks one ambassador, which
really
align with the product usage and the
brand
communication.
For example
, we can
see
Christiano
Ronaldo appeared on NIKE commercial video. A storyline in the video represented NIKE shoes as a suitable product for soccer
players
.
Christiano
Ronaldo did the endorsement of the product looks genuine. It succeeds increasing sales and NIKE
brand
awareness.
In contrast
, the over-commercialization of the
athletes
could
bring
distraction for them in the game play.
In other words
, they might feel devastate with their side-jobs as a model and
being unfocused
with any
important
match they
have to
put their best effort on. This commercialism could
bring
a
"
boomerang
"
for the club.
The conclusion is, the
advertisement of
sport
players
is
good
for the
sport
industry, both for the
athletes
, the
brand
, and
also
the club,
but
may be
dangerous
for the
athletes
in becoming tired and lose excitement for the game. To minimize its disadvantage, the coach can look after the
players
and
make
sure they have
good
stamina
before
every match.
7Linking words, meeting the goal of 7 or more
7Repeated words, meeting the goal of 3 or fewer
7Mistakes