A faction of society believes that advertisements trick consumers into buying things that they do not require while another faction believes that advertising is primarily helping consumers to upgrade their lives by providing solutions. This essay will discuss the latter viewpoint at length.
The prime focus of any advertisement is to create awareness of a particular product or service and how it brings value and relevance to the life of the consumer. For instance, Apply iPhones is built on the belief of "Ease". Making life easier with the help of an iPhone. They are pioneers of promoting voice-activated tasks to be done on your iPhone which is simplifying the life of a user.
Additionally, the advertisements also help the consumer make the right purchase decision. For example, in the case of choosing the right investments policy where it's a fixed-term investment, especially when it's a long term investment. Policybazaar advertisements promoted and made people aware of the varied policies that can be viewed, compared and bought in one place by oneself instead of reaching out to middlemen.
In my experience, I have benefited from these product/service commercials. One time, I wanted to acquire this laptop with a particular specification however, it was not available in the offline stores and I had to place an order with that offline store at an extra charge to fetch it from the United States of America. Right then I came across the Flipkart and Amazon commercials of Diwali sale. Since these mega commerce channels run their sale at the same time, it became even easier to check the sale prices on both the websites, evaluate the best price and buy it online by customizing the laptop with my specifications.
Hence, to recapitulate, product/service advertisements have been helping the consumer make the right decisions to improve their lives by adding value and providing solutions.
A faction of society believes that
advertisements
trick
consumers
into buying things that they do not require while another faction believes that advertising is
primarily
helping
consumers
to upgrade their
lives
by providing solutions. This essay will discuss the latter viewpoint at length.
The prime focus of any
advertisement
is to create awareness of a particular product or service and how it brings value and relevance to the life of the
consumer
.
For instance
, Apply iPhones
is built
on the belief of
"
Ease
"
. Making life easier with the
help
of an iPhone. They are pioneers of promoting voice-activated tasks to
be done
on your iPhone which is simplifying the life of a user.
Additionally
, the
advertisements
also
help
the
consumer
make
the
right
purchase
decision.
For example
, in the case of choosing the
right
investments
policy where it's a
fixed
-term investment,
especially
when it's a long term investment.
Policybazaar
advertisements
promoted and made
people
aware of the varied policies that can
be viewed
, compared and
bought
in one place by oneself
instead
of reaching out to middlemen.
In my experience, I have benefited from
these product
/service commercials. One time, I wanted to acquire this laptop with a particular specification
however
, it was not available in the offline stores and I had to place an order with that offline store at an extra charge to fetch it from the United States of America.
Right
then I came across the Flipkart and Amazon commercials of Diwali sale. Since these mega commerce channels run their sale at the same time, it became even easier to
check
the sale prices on both the websites, evaluate the best price and
buy
it online by customizing the laptop with my specifications.
Hence
, to recapitulate, product/service
advertisements
have been helping the
consumer
make
the
right
decisions to
improve
their
lives
by adding value and providing solutions.