Adverts have become one of the most important modes of communication between the Corporate and Consumers, to let the latter know about new products, discounts and offers. While some argue that adverts are value adding, others see them as merely a push to make buyers purchase unwanted things. I strongly believe that advertisements improve the lives of people and this essay will support my opinion with relevant evidences.
Firstly, let us understand how businesses work, in order to infer the role of publicity. A company invests into the research and development of new products; these products then undergo various marketing studies and analysis to determine the packaging, pricing, quality standards, etc. , before finally reaching the market for sale. All the efforts put in by the company so far, will come to fruition, only upon the consumers seeing the value in the offering and purchasing it. For example, Pepsi, the cool drink, was able to compete with a well-known brand, Coca Cola, and establish a brand for itself among the public, mainly through publicizing. Therefore, adverts play a key role in informing the public on the availability of a product in the market and aiding them in procuring the same.
Secondly, advertisement acts as a voice of the businesses. When a business leader opts for a deep-discount sale to reduce his ageing inventory, how does he intimate the same to his target purchasers? It is possible only through ads. The instances of achieving sales without ads are very rare and nearly impossible. For instance, in a small community, where everyone knows one another, say someone starts a bakery, it is possible to achieve sales without adverts. However, while targeting a larger audience, adverts become an essential component in running the business.
In conclusion, it can be inferred that advertisement acts as a primary mode of interaction between the producers and buyers. Therefore, adverts are irreplaceable and essential for informing the people, of innovations that may affect their lives positively. It is recommended that the quality and frequency of ads are maintained in such a way that the information passed on, is educational and entertaining, rather than annoying and pushing.
Adverts have become one of the most
important
modes of communication between the Corporate and Consumers, to
let
the latter know about new
products
, discounts and offers. While
some
argue that adverts are value adding, others
see
them as
merely
a push to
make
buyers
purchase
unwanted things. I
strongly
believe that advertisements
improve
the
lives
of
people
and this essay will support my opinion with relevant evidences.
Firstly
,
let
us understand how businesses work, in order to infer the role of publicity. A
company
invests into the research and development of new
products
; these
products
then undergo various marketing studies and analysis to determine the packaging, pricing, quality standards, etc.
,
before
finally
reaching the market for
sale
. All the efforts put in by the
company
so
far, will
come
to fruition,
only
upon the consumers seeing the value in the offering and purchasing it.
For example
, Pepsi, the cool drink, was able to compete with a well-known brand, Coca Cola, and establish a brand for itself among the public,
mainly
through publicizing.
Therefore
, adverts play a key role in informing the public on the availability of a
product
in the market and aiding them in procuring the same.
Secondly
, advertisement acts as a voice of the businesses. When a business leader opts for a deep-discount
sale
to
reduce
his
ageing
inventory, how does he intimate the same to his target purchasers? It is possible
only
through ads. The instances of achieving
sales
without ads are
very
rare and
nearly
impossible.
For instance
, in a
small
community, where everyone knows one another, say someone
starts
a bakery, it is possible to achieve
sales
without adverts.
However
, while targeting a larger audience, adverts become an essential component in running the business.
In conclusion
, it can
be inferred
that advertisement acts as a primary mode of interaction between the producers and buyers.
Therefore
, adverts are irreplaceable and essential for informing the
people
, of innovations that may affect their
lives
positively
. It
is recommended
that the quality and frequency of ads
are maintained
in such a way that the information passed on, is educational and entertaining,
rather
than annoying and pushing.