Advertising has advanced to a great extent in the past decade due to cut throat competition in the market. Every company wants to promote their products and increase the brand value and earn more and more money. And advertising helps to a great extent.
In today’s world, we can see a huge of products in the same category and therefore, to stand out in the market, the companies prefer better advertisements or banner or even better packaging. So, when the target customer watches the advertisements on the TV or in newspapers, what they see are their magnified good qualities or features.
Because people in today’s world care about saving money wherever possible, the companies use the words like “SALE” or “Discounts” to attract people. We, as a customer, see an opportunity to save money and think of buying the product without even looking into the details of them or whether we need it or not.
I will take the example of Amazon Echo. In the advertisements, what we see is that the owner asks to play a song or asks for an information and echo plays that song or replies with the answer. We start to think about “It is so small”, “How can it do it? ”, “What if I have it and use it for so many things? ”. But what the product is really doing is making the people lazy and lethargic. It is taking you away from learning it by yourself by looking into books or on the web.
So, in conclusion, I would like to say that people should be thinking about the positives of the product and its usefulness in their life, rather than getting mesmerized by the looks and the way it has been presented in the advertisements.
Advertising has advanced to a great extent in the past decade due to
cut throat
competition in the market. Every
company
wants to promote their
products
and increase the brand value and earn more and more money. And advertising
helps
to a great extent.
In
today
’s world, we can
see
a huge of
products
in the same category and
therefore
, to stand out in the market, the
companies
prefer better
advertisements
or banner or even better packaging.
So
, when the target customer
watches
the
advertisements
on the TV or in newspapers, what they
see
are their magnified
good
qualities or features.
Because
people
in
today
’s world care about saving money wherever possible, the
companies
use
the words like “SALE” or “Discounts” to attract
people
. We, as a customer,
see
an opportunity to save money and
think
of buying the
product
without even looking into the
details
of them or whether we need it or not.
I will take the example of Amazon Echo. In the
advertisements
, what we
see
is that the owner asks to play a song or
asks for
an information and echo plays that song or replies with the answer. We
start
to
think
about “It is
so
small
”, “How can it do it? ”, “What if I have it and
use
it for
so
many
things? ”.
But
what the
product
is
really
doing is making the
people
lazy and lethargic. It is taking you away from learning it by yourself by looking into books or on the web.
So
,
in conclusion
, I would like to say that
people
should be thinking about the positives of the
product
and its usefulness in their life,
rather
than getting mesmerized by the looks and the way it has
been presented
in the
advertisements
.