In the modern day, a large number of people have been more inclined towards purchasing items from famous brands. From my perspective, there are myriads of reasons behind this trend and I believe the drawbacks overwhelm the merits in this statement.
First and foremost, one of contributing factors to the tendency of using famous brand names is social acceptance. This is to say that social status and appearance are mainly assessed through luxury brand names when a person's wealth is reflected through possessions. Furthermore, these brands also invest a considerable amount of fundings on advertisements in order to modify the consumer's mindset within many years. With the success of marketing campaigns, well-known trade name producers are ingrained in the subconscious of people of all ages. Additionally, unique and up-to-date designs are also crucial to increase the number of customers.
Overall, this trend can bring more negative aspects than positive ones. The major disadvantage is that local brands face many challenges to compete with globally recognised trade names which have become more and more monopolistic. Hence, in the long term, citizens find it hard to buy commodities at lower cost because competitiveness no longer exists in the joint market. On the other hand, countries with well-known brand names are more likely to have a strong and prosperous economy. This can be exemplified by the fact that giants, such as Microsoft and Intel r, have helped the USA's economy both maintain high growth and hold the top rank in the world since the 20th century.
In conclusion, the inclination of consuming products from famous brand names stems from the belief involved in social status as well as appearance. Although the benefits of this problem are relatively apparent, I am convinced that the influence of big corporations will be disadvantageous for many local brands and consumers
In the modern day,
a large number of
people
have been more inclined towards purchasing items from
famous
brands
. From my perspective, there are myriads of reasons behind this trend and I believe the drawbacks overwhelm the merits in this statement.
First
and foremost, one of contributing factors to the tendency of using
famous
brand
names
is social acceptance. This is to say that social status and appearance are
mainly
assessed through luxury
brand
names
when a person's wealth
is reflected
through possessions.
Furthermore
, these
brands
also
invest a considerable amount of
fundings on
advertisements in order to modify the consumer's mindset within
many
years. With the success of marketing campaigns, well-known trade
name
producers
are ingrained
in the subconscious of
people
of all ages.
Additionally
, unique and up-to-date designs are
also
crucial to increase the number of customers.
Overall
, this trend can bring more
negative
aspects than
positive
ones. The major disadvantage is that local
brands
face
many
challenges to compete with globally
recognised
trade
names
which have become more and more monopolistic.
Hence
, in the long term, citizens find it
hard
to
buy
commodities at lower cost
because
competitiveness no longer exists in the joint market.
On the other hand
, countries with well-known
brand
names
are more likely to have a strong and prosperous economy. This can
be exemplified
by the fact that giants, such as Microsoft and Intel r, have
helped
the USA's economy both maintain high growth and hold the top rank in the world since the 20th century.
In conclusion
, the inclination of consuming products from
famous
brand
names
stems from the belief involved in social status
as well
as appearance. Although the benefits of this problem are
relatively
apparent, I
am convinced
that the influence of
big
corporations will be disadvantageous for
many
local
brands
and
consumers