In recent years, various types of advertisement have surrounded the modern people (Sorry this makes no sense). However, some believe that a number of methods applied to commercials are neither ethical nor acceptable. I totally agree with this argument and will elaborate on why in the following paragraphs (Summary of reasons has not been given in the specific statement).
One of the main reasons that I opine some advertisements are against the ethics of modern societies is the fact that their producers tend to use women as tools for the sake of promoting their goods or services. More specifically, female figures are increasingly being used in more sexual ways to attract the attention of a greater audience. For instance, a globally renowned brand might select a young girl as its promotion campaign’s face due only to her sheer physical beauty and attractiveness to allure more men or even women. As a result, they indirectly contribute to the notion of gender inequality and the idea that females should be defined and valued on the basis of their physical appearances. This is generally against the image of the modern, intelligent woman who is appreciated according to her mental capabilities. (138 words)
More importantly, with the emergence of cutting-edge technologies, advertisers tend to manipulate reality to profit more. In other words, what is widely criticized about this sector is the way they change our perception of a commodity by advanced tools. For instance, with the help of Photoshop they exaggerate the function of a special product, adding magical features to it. This is the case with many beauty products that remove any defects in a blink of an eye (I don’t understand or follow the point here, are you saying Photoshop removes the defects in a blink of an eye or that the beauty products purport to do this? ). Were advertisements not to adopt distorting methods to entice, many consumers would not choose these products. (98 words)
In conclusion, I strongly believe that various marketing strategies prevalent in the advertisement market such as exploiting feminine figures and manipulation of the way things look like in real are not acceptable and fair.
In recent years, various types of
advertisement
have surrounded the modern
people
(Sorry this
makes
no sense).
However
,
some
believe that a number of methods applied to commercials are neither ethical nor acceptable. I
totally
agree
with this argument and will elaborate on why in the following paragraphs (Summary of reasons has not been
given
in the specific statement).
One of the main reasons that I opine
some
advertisements
are against the ethics of modern societies is the fact that their producers tend to
use
women as tools for the sake of promoting their
goods
or services. More
specifically
, female figures are
increasingly
being
used
in more sexual ways to attract the attention of a greater audience.
For instance
, a globally renowned brand might select a young girl as its promotion campaign’s face due
only
to her sheer physical beauty and attractiveness to allure more
men
or even women.
As a result
, they
indirectly
contribute to the notion of gender inequality and the
idea
that females should
be defined
and valued on the basis of their physical appearances. This is
generally
against the image of the modern, intelligent woman who
is appreciated
according to her mental capabilities. (138 words)
More
importantly
, with the emergence of cutting-edge technologies, advertisers tend to manipulate reality to profit more.
In other words
, what is
widely
criticized about this sector is the way they
change
our perception of a commodity by advanced tools.
For instance
, with the
help
of Photoshop they exaggerate the function of a special
product
, adding magical features to it. This is the case with
many
beauty
products
that remove any defects in a blink of an eye (I don’t understand or follow the point here, are you saying Photoshop removes the defects in a blink of an eye or that the beauty
products
purport to do this?
)
. Were
advertisements
not to adopt distorting methods to entice,
many
consumers would not choose these
products
. (98 words)
In conclusion
, I
strongly
believe that various marketing strategies prevalent in the
advertisement
market such as exploiting feminine figures and manipulation of the way things look like in real are not acceptable and
fair
.