Although some companies endorse sports as a method of promoting their business. Some people are of the opinion that it is advantageous while others believe that there are problems associated with this. I consider that companies supporting sports, is a good way of gaining publicity.
On the one hand, patronizing sports ensures popularity and more patronage in business and I agree. Many companies today are recognized because they sponsor numerous sports. To illustrate, today, Puma and Adidas have taken over numerous sports- outfit companies because of their devoted support for so many football teams all over the world. Therefore, businesses that sponsor sports are widely known and patronized. Secondly, companies gain a high level of trust from the masses when they sponsor sports. A popular energy drink which has been in existence since the 80’s became relevant to me when I saw Usian Bolt a marathon race champion advertise for them. Thus, giving me an assurance in the quality of their product.
On the other hand, the problem associated with using sports to communicate about a product to people is that such adverts require huge amount money. It is only a financially balanced company that can embark on such endorsements. To clarify, Pepsi endorses only world’ best footballers for their advertisements, which would definitely cost them a fortune. As a result, such companies will be spending so much in promoting their business.
In conclusion, while people vary in their opinion, I think companies stand a better chance to succeed when they support sports companies as a means of publicizing themselves. Although they tend to spend so much by choosing such method of publicity.
Although
some
companies
endorse
sports
as a method of promoting their business.
Some
people
are of the opinion that it is advantageous while others believe that there are problems associated with this. I consider that
companies
supporting
sports
, is a
good
way of gaining publicity.
On the one hand, patronizing
sports
ensures popularity and more patronage in business and I
agree
.
Many
companies
today
are recognized
because
they sponsor numerous
sports
. To illustrate,
today
, Puma and Adidas have taken over numerous
sports-
outfit
companies
because
of their devoted support for
so
many football
teams all over the world.
Therefore
, businesses that sponsor
sports
are
widely
known and patronized.
Secondly
,
companies
gain a high level of trust from the masses when they sponsor
sports
. A popular energy drink which has been in existence since the
80’s
became relevant to me when I
saw
Usian
Bolt a marathon race champion advertise for them.
Thus
, giving me an assurance in the quality of their product.
On the other hand
, the problem associated with using
sports
to communicate about a product to
people
is
that such adverts require huge amount money. It is
only
a
financially
balanced
company
that can embark on such endorsements. To clarify, Pepsi endorses
only
world’ best footballers for their advertisements, which would definitely cost them a fortune.
As a result
, such
companies
will be spending
so
much in promoting their business.
In conclusion
, while
people
vary in their opinion, I
think
companies
stand a better chance to succeed when they support
sports
companies
as a means of publicizing themselves.
Although
they tend to spend
so
much by choosing such method of publicity.