In the lecture, the professor made several points about running a franchise business. The professor argues that a franchise business contains a higher level of risk than is otherwise claimed. This is different from the reading, which states that running a franchise business means less risk for the individual franchise owner. The professor´s lecture casts doubt on the reading by using a number of points that are contrary to the low risk view about franchise businesses.
The first point that the professor uses to cast doubt on the reading are the unfavorable franchise agreements. According to the professor, the franchise contracts and the corresponding obligations lead to higher cost of goods and services. This is not what the reading states, it says that the small franchise owner save a lot of money by following these contracts. The lecture cast doubt on this by showing the additional costs resulting from these contracts.
Another point that the professor uses to cast doubt on the reading is the topic of advertisement. The professor claims that although every franchise owner has to pay a high fee for advertisements to the franchise company, small owners will not benefit from those advertisements. However, the reading states that the franchise owner benefits from expensive advertisements. The professor doubts this point by stating that the franchise advertisement only advertise the franchise brand itself not the specific business of the franchise owner. So, small business owner will not benefit from these advertisments.
In conclusion, the points made in the lecture contrast with the reading. The unfavorable franchise contracts and the low impact of advertisement demonstrate that the view of owning a franchise business as best solution is in doubt.
In the
lecture
, the
professor
made several
points
about running a franchise
business
. The
professor
argues that a franchise
business
contains a higher level of
risk
than is
otherwise
claimed. This is
different
from the
reading
, which states that running a franchise
business
means less
risk
for the individual franchise
owner
. The
professor´s
lecture
casts
doubt
on the
reading
by using a number of
points
that are contrary to the low
risk
view about franchise businesses.
The
first
point
that the
professor
uses
to
cast
doubt
on the
reading
are the unfavorable franchise agreements. According to the
professor
, the franchise contracts and the corresponding obligations lead to higher cost of
goods
and services. This is not what the
reading
states, it says that the
small
franchise
owner
save
a lot of
money by following these contracts. The
lecture
cast
doubt
on this by showing the additional costs resulting from these contracts.
Another
point
that the
professor
uses
to
cast
doubt
on the
reading
is the topic of
advertisement
. The
professor
claims that although every franchise
owner
has to
pay a high fee for
advertisements
to the franchise
company
,
small
owners
will not benefit from those
advertisements
.
However
, the
reading
states that the franchise
owner
benefits from expensive
advertisements
. The
professor
doubts
this
point
by stating that the franchise
advertisement
only
advertise the franchise brand itself not the specific
business
of the franchise
owner
.
So
,
small
business
owner
will not benefit from these
advertisments
.
In conclusion
, the
points
made in the
lecture
contrast with the
reading
. The unfavorable franchise contracts and the low impact of
advertisement
demonstrate that the view of owning a franchise
business
as best
solution is in
doubt
.