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Product placement is more powerful than any other forms of advertising. Do you agree or disagree?

Product placement is more powerful than any other forms of advertising. kLe8K
It is argued that marketers nowadays use product placement as a more effective advertising method than many other ways. I partially agree with this statement, as now will be discussed. Product placement attracts people to buy more products placed in TV programs or films. Firstly, product placement can have a direct impact on our implicit attitudes, making us favor items we don't openly prefer. For example, if a brand works well, it can raise positive emotions to customers to implicitly prefer the product more. Secondly, people are more likely to buy what they identify with rather than what they enjoy because of product placement. For instance, when we watch a beloved character use a brand, we may feel compelled to connect with it as a lifestyle vicariously through that character's life. On contrary, embedded marketing can be very costly and unnatural. Many branded products for TV advertising were intentionally placed there for a fee, namely compensation and cold-hard cash. In 2013, companies spent 1. 8 billion dollars globally just on product placement in movies. Moreover, if advertisers don't carefully position brands, product placement may detract from the naturalness of the content. It appears that product placement does not match the story without flowing organically into the plot. As a result, when a product is unexpectedly transferred in their favorite movie, viewers may have unfavorable feelings. In conclusion, including a brand in entertainment shows or movies may be really helpful. Even if that brand is not intentionally positioned, it still has a lot of bad consequences.
It
is argued
that marketers nowadays
This phrase/word (depending on the context) can be potentially replaced with :
use
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
as a more effective advertising method than
This phrase/word is too simple and can be replaced with:
many
other ways. I
partially
This phrase/word (depending on the context) can be potentially replaced with :
agree
with this statement, as
This phrase/word (depending on the context) can be potentially replaced with :
now
will
be discussed
.

Product
You use this word too often, consider replacing it with
placement
attracts
This phrase/word (depending on the context) can be potentially replaced with :
people
to
This phrase/word (depending on the context) can be potentially replaced with :
buy
more
You use this word too often, consider replacing it with
products
placed in TV programs or films.
Firstly
,
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
can have a direct impact on our implicit attitudes, making us favor items we don't
openly
prefer.
For example
, if a
You use this word too often, consider replacing it with
brand
works well, it can raise
This phrase/word is too simple and can be replaced with:
positive
emotions to customers to
implicitly
prefer the
You use this word too often, consider replacing it with
product
more.
Secondly
,
This phrase/word (depending on the context) can be potentially replaced with :
people
are more likely to
This phrase/word (depending on the context) can be potentially replaced with :
buy
what they identify with
rather
than what they enjoy
This phrase/word is too simple and can be replaced with:
because
of
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
.
For instance
, when we
This phrase/word (depending on the context) can be potentially replaced with :
watch
a beloved character
This phrase/word (depending on the context) can be potentially replaced with :
use
a
You use this word too often, consider replacing it with
brand
, we may feel compelled to connect with it as a lifestyle
vicariously
through that character's life.

On contrary, embedded marketing can be
This phrase/word is too simple and can be replaced with:
very
costly and unnatural.
This phrase/word is too simple and can be replaced with:
Many
branded
You use this word too often, consider replacing it with
products
for TV advertising were
intentionally
placed there for a fee,
namely
compensation and
This phrase/word (depending on the context) can be potentially replaced with :
cold
-
This phrase/word (depending on the context) can be potentially replaced with :
hard
cash. In 2013,
This phrase/word (depending on the context) can be potentially replaced with :
companies
spent 1. 8 billion dollars globally
This phrase/word is too simple and can be replaced with:
just
on
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
in movies.
Moreover
, if advertisers don't
carefully
position
You use this word too often, consider replacing it with
brands
,
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
may detract from the naturalness of the content. It appears that
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
does not match the story without flowing
organically
into the plot.
As a result
, when a
You use this word too often, consider replacing it with
product
is
unexpectedly
transferred in their favorite movie, viewers may have unfavorable feelings.

In conclusion
, including a
You use this word too often, consider replacing it with
brand
in entertainment
This phrase/word (depending on the context) can be potentially replaced with :
shows
or movies may be
really
helpful. Even if that
You use this word too often, consider replacing it with
brand
is not
intentionally
positioned, it
still
has
This phrase/word is too simple and can be replaced with:
a lot of
This phrase/word (depending on the context) can be potentially replaced with :
bad
consequences.
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IELTS essay Product placement is more powerful than any other forms of advertising.

Essay
  American English
4 paragraphs
255 words
6.5
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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